TEL AVIV, Israel, July 13, 2017 /PRNewswire/ -- Global mobile advertising platform Mobfox announced today a new offering on its Supply-Side Platform (SSP) that integrates audience data directly, allowing DSPs to access this data through a single integration with Mobfox. For the first time, DSPs can now benefit from data sourced by location data provider Factual—making location data accessible to everyone, and mobile data exchange adsquare, without requiring a second integration to those companies.
The integration enables DSPs to benefit from Mobfox's high-quality inventory together with relevant data from Factual, and adsquare, providing them with more segmented audience data and thus a better understanding of their audience's behavior.
"Mobfox is excited to partner with these data companies and be the first to allow access to audience data to DSPs directly on our platform," said Kumaran Sambandam, VP Mobfox Exchange. "We are constantly looking for ways to provide advertisers with more segmented data that allows them to run more targeted, effective, and successful campaigns. Hosting the data directly on our platform means we are saving the DSPs a secondary integration and effectively reducing latency, possible errors, and data leakage."
Mobfox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus registered publishers, as well as leading mobile advertising companies. Mobfox has a proven track record of providing clients and media partners with access to innovative mobile programmatic advertising solutions, including a supply-side platform (SSP) as well as serving as a single gateway for mobile, video, and native ad inventory management via a real-time bidding (RTB) marketplace. Mobfox first partnered with Factual in January to expand its mobile geo targeting capabilities and ensure improved audience targeting.
"Factual's mission is to make trusted location data accessible to advertisers around the world," said Rob Jonas, SVP of Revenue of Factual. "This partnership with Mobfox will enable DSPs to tap into Factual data, greatly benefiting advertisers by making high-quality location intelligence more easily accessible and ultimately creating more effective targeting and audience segmentation."
"According to the latest 2017 IAB report, mobile accounts for a majority of total digital ad spend in the US. As advertisers allocate larger budgets to mobile, they have also realized that better segmented audience data yields more successful mobile campaigns," said Tom Laband, Co-Founder & CEO of adsquare. "By partnering with a global leader such as Mobfox and for the first time offering our data through a single integration with the Mobfox SSP, we're able to provide clients with access to better data on a larger scale in a more efficient manner."
Mobfox is a world-leading, data-driven, mobile supply-side platform and exchange, providing app developers and publishers the most advanced tools to manage their media smarter. With over 40K registered developers and publishers, Mobfox is connected to over 200 diversified and global demand sources, and offers comprehensive support for all major ad formats including video, native, rich media, and display. Founded in 2010, the company was acquired in 2014 by the global media company Matomy (LSE: MTMY, TASE: MTMY.TA), and today has offices in London, New York, Tel Aviv, San Francisco, and Vienna. For more information, see www.mobfox.com and investors.matomy.com.
adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure, and privacy-friendly way. The platform has been built mobile-first, operates in real-time, and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing. Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them for their DSP of choice. adsquare offers a broad portfolio of data from mobile, online, and offline sources including data partners such as Acxiom, Mastercard or TomTom. In addition, advertisers can discover the marketplace for private deals with first-party data owners including app developers, publishers and other companies. adsquare works compliant with strict European privacy laws and has been awarded the ePrivacyseal for best practice data handling. For more information visit http://www.adsquare.com follow @adsquarecom or contact email@example.com
Data is increasingly critical to driving innovation and no one should be at a data disadvantage. Factual believes that data should be accessible to every developer, entrepreneur, business and organization -- anyone who needs it to build a better app, provide a better search result, make smarter software, make a better decision, or help others make better decisions.
Factual is the neutral data company that makes data accessible to everyone, accelerating innovation and improving our daily lives. Thousands of developers, publishers, advertisers and enterprises use Factual's location data, including some of the world's largest search, mapping, and social platforms, leading publishers and advertising technology firms encompassing billions of dollars of ad spend and global leaders in financial services and payments. Factual's core capability is an unmatched ability to build high-quality data, driven by its ever-expanding network of data-sharing partners and its data stack that turns billions of pieces of information into clean, structured factual data.
Factual is headquartered in Los Angeles, CA. For more information, visit http://www.factual.com.
Press Contact Information for Mobfox:
UK: 0203-769-5656 | USA: 917-724-2176
Press Contact Information for adsquare GmbH:
Alexandrina Hadzhiyska, Senior Marketing Manager
Tel: +49 30 208 498 140
Press Contact Information for Factual:
Hollis Guerra, Account Supervisor