MobiCart Enables Customized iOS and Android Mobile Storefronts as Native Apps

SANTA CLARA, Calif., Sept. 14 /PRNewswire/ -- DEMO Fall 2010 -- MobiCart (Newcastle upon Tyne, UK & San Francisco) www.mobi-cart.com today announced both the company and its free, mobile-optimized e-commerce solution at DEMO Fall 2010.

MobiCart offers a free mobile storefront app development platform for Apple® iOS® and Google® Android® devices that includes both customized applications for the end-user as well as a comprehensive back-end management platform.

MobiCart enables businesses to save thousands of dollars that would normally be required to develop their own application and mobile storefront. It can be fully customized to match the look and feel of a mobile shop, while easily adding products and pages to your app.

With an open API, MobiCart is easily and quickly integrated into existing shopping cart solutions, while allowing developers to build and distribute extensions to MobiCart, taking part in a growing community via its online marketplace.

"MobiCart has demonstrated a unique, native OS solution that is specifically optimized for m-commerce, something both VentureBeat and DEMO have long stated is overdue and needed by the market," said Matt Marshall, executive producer of DEMO.  "We look forward to seeing how the market reacts to this free service and solution."

Raymond Kiersey, General Manager of Retail Sales at Flybe® - Europe's largest regional airline and MobiCart's first customer – said: "We are very excited about this revolutionary new product. Our customers are busy people and MobiCart's technology will allow them to make duty-free purchases on the go. We believe providing an easy mobile purchasing option will greatly increase sales with potential new customers."

MobiCart will be broadly available by the end of September and is currently in final testing – sign up at www.mobi-cart.com. Download our press kit at www.mobi-cart.com/press.html.

About DEMO:

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business.  For more information on the DEMO conferences, visit http://www.demo.com/.

SOURCE MobiCart