SAN JOSE, Calif., May 24, 2016 /PRNewswire/ -- Mobigraph Inc, added new innovations in their new release of avatar-based chat platform, QUGO 2.0. Providing access to a rich set of human emotions and animations, the latest release adds number of firsts to the burgeoning demand for expressiveness in person-to-person communications.
QUGO 2.0 is a smartphone messaging platform that takes an evolutionary leap by delivering missing emotional value in communications. Emojis and emoticons are being touted as the 'fastest growing language in history' and brand marketers are exploiting it.
- Unlike animated GIFs, QUGO animations are personalized, embody body language and facial expressions that brings a sense of life, personality, and dynamism to the digital self.
- QUGO's customizable, brand-ready animations are designed and executed in 3D, full multi-layered, 60 frames per second HD animations
"It is a source of great excitement for us to see people opening up and expressing themselves using QUGO. The fact that QUGO is being used in 100+ countries proves its global appeal," said Udayakumar Kadirvel, CEO of Mobigraph, the company behind QUGO. "Brands look for emotional connection. Most of the ads are presently intrusive. When we create an avatar, we can place a brand tacitly based on customer's choice, enabling a more effective non- intrusive product placement," he said.
As a validation to this trend, Facebook recently released six 'reaction' buttons with emojis and Sony Pictures Animations release of the "Emoji movie" in 2017 involves major partnership with brands that appear as the main emoji characters in the movie.
"In the real world, you emote a lot, through facial expression and body language. That's how conversations become engaging, but in current text communications, there's a huge gap and that's what we are addressing", said Kadirvel.
QUGO 2.0 is currently available for iOS and Android-based devices and can be downloaded from qugo.co
Mobigraph's vision is to enable people to express, emote and enrich like never before on mobile devices. Experts in mobile graphics software, cloud computing and creative arts, the team is onto changing the way people express and emote in digital communication.