mobilads Rebrands as Good Traffic to Lead Dynamic, Creative-Focused Rideshare Advertising

NEW YORK, Oct. 7, 2025 /PRNewswire/ -- Leading rideshare and out-of-home (OOH) advertiser mobilads announced its rebrand as Good Traffic to reflect its rapid growth and emphasis on bespoke, buzz-making campaigns. The company operations and leadership remain the same, with the Mexico subsidiary also operating under the Good Traffic moniker.

The rebrand initiative was spurred by a desire to represent the immense growth the company has seen since its founding in 2017. Since then, the company has launched over 400 campaigns with more than 75 Fortune 1000 clients.

"This rebrand is more than a new name," said CEO and Co-Founder Craig Cook. "It reflects both our growth into dynamic, design-forward solutions for advertisers, and our goal to lead the transformation of transit and traditional OOH."

Part of that transformation has seen the company expand its offerings with top-tier digital features and bespoke add-ons that make each campaign a unique experience for the brand and its target audience.

"One of the most important aspects of our medium is the creative — and that's where we're leaning in. Creating 'good traffic' means building out customizable campaigns at scale with creative that's perfectly aligned with our partner brands' identity, down to the vehicle," said Cook.

The company has become known for its tailored brand activations that create head-turning moments. Each Good Traffic campaign is also powered by real-time, data-driven insights that allow advertisers to measure and attribute performance with guaranteed impressions, heat maps, and a reporting dashboard.

"One of the reasons the format has been gaining so much popularity is that it's so dynamic," said Cook. "The vehicles act like mobile billboards and can bring your brand where your audience is, wherever that may be, and they're going to get people talking. That's Good Traffic."

About Good Traffic

Good Traffic is America's leading rideshare car-wrap advertiser. Founded by entrepreneurs Craig Cook and Niels Sommerfeld in 2017, we're changing the way brands connect to consumers with high-impact OOH campaigns that move with your audience, swarm moments that matter, and create traffic. Designed to turn heads and create memorable real-life moments for your brand, we believe your ads deserve more than a billboard. They deserve Good Traffic. Learn more at: www.goodtraffic.com.

Contact
Niels Sommerfeld
COO and co-founder at Good Traffic
[email protected]
919-623-7031

SOURCE Good Traffic