Mobile AdTech Market 2015 - 2017: Getting Paid in an Era of Accelerated Volatility

DALLAS, February 4, 2015 /PRNewswire/ --

ReportsnReports.com adds Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility report that says global mobile advertising marketplace is forecast to pay $14 billion in 2015 net topline.

$14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors and audience platforms engage with digital budgets, impressions and apportion subsequent profit splits. AdTech volatility resonating across the vendor marketplace is pressed by the push to acquire scale quickly (i.e. M & A) to compete with display giants that own audience networks like Facebook, Google, Twitter and iAd. The Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility report forecasts the global mobile advertising marketplace to pay $14 billion in 2015 net topline.

Market positions analyzed in this research report include: 4th Screen Advertising, AdColony, Aditic/Sofialys, AdMob/Google AdSense, AdMobius, Admoda, AdsMobi , AdultModa, Amobee, AppFlood, AppNexus, Axionix, Blinkx, BrightRoll, BuzzCity, Byyd Tech Ltd., Casee, Conversant Media, DataXu, Facebook/Atlas/Instagram, Greystripe, iAd, InMobi , Jana Mobile, Jumptap, Komli Media/Mobile, Lotame, Madhouse, Madvertise, MediaBrix, Medialets, MediaMath, Millennial Media, Mobclix, Mobgold, Mobile Posse, MobileTheory, Mojiva/Mocean, Moolah Media, NDN,Nexage, Opera MediaWorks, OutSpoken, Pointroll, PubMatic, PulsePoint, Rhythm NewMedia, Smaato, StrikeAd, TapAd, Tapjoy, ThinkNear by Telenav, Third Screen Media/AOL Mobile, Tremor Video,Twitter, Twitter/MoPub, UpSight, Verve Mobile, Videoplaza, Voltari and xAD.

Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020. The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.

Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts. The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report. Read more at http://www.reportsnreports.com/reports/280980-the-mobile-advertising-madvertising-market-2014-2020-opportunities-challenges-strategies-forecasts.html .

A couple of sections and their headings available in Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility report cover data and information on the following topics:

Section One 51 

Mapping Media Spend Through the Mobile Adtech Ecosystem: How the Industry Allocates Revenues and Payments 51
Business Model Viability: Vendor Vertical Alignment, Participation Share, Services Rendered and Getting Paid 2015 51
Mobile AdTech 101: Getting paid means staying relevant: The keys to creating a sustainable market position 2015 - 2017 51
Profiting From Volatility: The Marketplace is Forecast to Pay $14 Billion in 2015 Topline 51
Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017 53
How The Mobile Adtech Ecosystem Currently Allocates Revenue by Vendor Category through 2017 55
Mobile Adtech Revenue (Net) By Ecosystem Vendor Alignment: 2009 - 2017 56
Facebook and Twitter Owned 61% of Total Platform Revenue in 2014; Increasing Share in 2015 59
Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017 63
Excluding Facebook and Twitter, DSPs are Forecast to Earn 15.5% of Ecosystem Revenue by 2017 67
Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017 (Excludes Facebook and Twitter) 68
The Business Models: Participation Percentages for Mobile Adtech Solutions include Ad Trafficking, Impression Clearing, Analytics, Data, Media Representation Revenue Share 69
Mobile adtech business models can be structured in multiple modes utilizing well- established billing norms 69
Mobile Adtech Ecosystem Getting Paid: Billing Models and Marginal Share: 2014/2015 70
Audience Segmentation, Profiling, and Demographic Targeting is a Function of Reach 72
Mobile Adtech Ecosystem Entrants and Reach 2009 - 2014/2015 72
Duplicated and Non-Duplicated Inventory Analysis 2009 - 2014: Cutting Through the Impression Clutter 75
Mobile Adtech Ecosystem: Impression Formats and Requests/Inventory 2009 - 2014/2015 76
Mobile Adtech: Beyond Talking Points and Echo Chamber Chatter, Here's How the Business Really Works 78
Cagr Analysis By Vendor Vertical: 2009 - 2014 79
Mobile Adtech Systems and Solution Segments: Engagement With Media Spend 2009 - 2014 82

Section Two 83 

The Global Mobile Advertising Marketplace Worth $12.8 Billion in 2014 Net of Agency Fees 83
Expanding Budgets Transform Mobile Inventory into a Real Business Opportunity for Publishers and Vendors 83
Global Mobile Media Spend: 2009 - 2017 84
Mobile Media Spend: Mapping The Market 2014: Spend By Adtech Solutions Platform 87
Mobile Adtech Ecosystem Media Spend 2009 - 2014 88
Agency Fees 2009 - 2014 90
Including Agency Fees, the Mobile Advertising Marketplace Generated $14.9 Billion in 2014 Spend 92
Global Mobile Media Spend and Ad Ecosystem Solution Marginal Performance Analysis: 2009 - 2017 93
Mobile Adspend Exploits all Media Formats, particularly Performance-Driven Display, Rich Media and Video 95
Mobile Adtech Market Positions and Inventory Formats: 2015 96
Facebook Display and More Premium Publisher Video Inventory has Raised eCPMs to $2.35 in 2014 100
Mobile Adtech Ecosystem Inventory Growth and Fill Rates 2009 - 2014 100
Mobile Adtech Ecosystem Fill Rates and Ecpms: 2009 - 2014 103
Inventory Reality Check: Non-Duplicated Impression Requests hitting 11 Trillion on an Annual Basis 106
Mobile Adtech Ecosystem: Impression Formats and Requests/Inventory 2009 - 2014/2015 107
Inventory Fill Rates and Making Sense of Mobile Ad Spend 109
Mobile Adtech Ecosystem Formats and Fill Rates: 2011 - 2014/2015 110
Mobile Adtech Ecosystem Inventory Pricing 2011 - 2014 113
Marketplaces, including Facebook and Twitter, have Risen to Mobile Ad Spend Prominance 115
Mobile Adtech Systems and Solution Segments: Engagement With Media Spend 2009 - 2014 116

Section Three 118 

Mobile Adtech Executive Q & A Forum as well as information on and from Amobee, Blinkx, Buzzcity, Conversant Media, Lotame, Madhouse,
Nexage, Opera Mediaworks (A Fully-Owned Subsidiary Of Opera Software), Smaato, Tapjoy, Thinknear (A Unit Of Telenav), Tremor Video and Verve Mobile.

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