Mobile Advertising Markets to 2024: Asia-Pacific Steers the Momentum

DUBLIN, June 19, 2019 /PRNewswire/ -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.

This report provides separate comprehensive analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets.

The report analyzes the worldwide markets for Mobile Advertising in US$ Thousand by the following Product Segments: Messaging, Search, and Display.

The report profiles 148 companies including many key and niche players such as:

• 4INFO (USA)
• Alibaba Group Holding Limited (China)
• Amazon.com, Inc. (USA)
• Amobee, Inc. (USA)
• Baidu, Inc. (China)
• Conversant LLC (USA)
• Facebook, Inc. (USA)
• Google, Inc. (USA)
• DoubleClick, Inc. (USA)
• InMobi (India)
• Microsoft Corporation (USA)
• LinkedIn Corporation (USA)
• Oath, Inc. (USA)
• AOL, Inc. (USA)
• ONE by AOL (USA)
• Yahoo!, Inc. (USA)
• Pandora Media, Inc. (USA)
• Tencent, Inc. (China)
• Twitter, Inc. (USA)
• Velti (UK)

Key Topics Covered

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

2. INDUSTRY OVERVIEW
Prelude
Mobile Advertising - In a Nutshell
Mobile Advertising - Most Rapidly Growing Solution
Impact of Mobile Advertising Trends on the Industry
Current and Future Analysis
Asia-Pacific Steers the Momentum
Display Advertising to Expand the Market Potential
Messaging Advertising Sees Dwindling Fortunes
Mobile's Influence on Consumer Lifestyle Enthuses Brands
Google Leads World Mobile Ad Market
Android Invades Mobile Space
Factors Driving Growth in Mobile Advertisement Market
Personalized Nature of Advertising
Smartphones Find Favor with Mobile Advertising Firms
Expansion of Mobile Internet and 3G/4G Technologies
New Formats Help Marketers Boost Mobile Video Advertising
Adoption of New Ad Formats
Digital Video Ads to Go Mobile First
Attracting Distracted Audiences
Infiltration of Social Networks
Opt-in Advertising: Giving Consumer the Choice
The Benefit of Frequency Cap
Custom Targeting
Favorable Response Rates & Instant Feedback
Value for Money
New Forms of Mobile Advertising

3. MARKET DYNAMICS
User Engagement: The Focal Point
Key Mobile Advertising Trends Shaping the Market
Mobile Video Content Set to Rule
Hyper-Locality - Trend of Search for Nearby Places
Brands Take Advantage of Sponsored Content
Messaging Apps
Time for Brands to Increase Investment in Mobile Advertising
Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
New-Age Advertisements to Fuel Mobile Marketing Space
The Potential of Multimedia Mobile Marketing
Mobile Video Ads Surpass Online Video Ads
Singular Focus - Boon for Mobile Video Ads
Less Distraction
Not Limited to Peak Hours
Mobile Video Ad Applications Engage Users
Easier Frequency Management
iPad: Transforming the Mobile Advertising Marketplace
Metrics and Analytics Support Drives Mobile Marketing Success
Increase in Mobile Local Advertising
Telecom Operators to Gain from Mobile Advertising
Responsive Site Design to Influence Web-Traffic
Technological Advancements Drive Growth
NFC - Another Smart Approach
RTB - Adding Dynamism to Mobile Advertising
Geo-fencing - The New Buzzword for Brand Promotion
Economical Price Plans Promote Mobile Content
Mobile TV holds Bright Prospects in Mobile Advertising
Mobile Advertising to Provide Gains to Ringtone Vendors
Programmatic Buying & Selling - The New Growth Area
Retailers Rely on Mobile
ROPO and Show-Rooming - Derivatives of Mobile Proliferation
Select Key Statistical Data
Challenges Facing Mobile Advertising Market
Factor Restraining Growth in Mobile Advertising Market
Mobile Advertising Seeks to Resolve Technical Hurdles
Click Fraud - The Negative Aspect of Mobile Advertising
Concerns over Data Protection and Privacy
Traditional Mass Media Remains Relevant
Conflict of Interest in Pay-per-Click Model
Key Issues Affecting PPC Account of Mobile Advertisers
No One Seeing the Ads
Phone Not Ringing
Obsolete Landing Page Strategy

4. TECHNOLOGICAL INNOVATIONS
Mobile Devices - Ideal Partnership of Advertising and Technology
Viewpoints on Shaping the Future of Mobile Advertising
Giffgaff
NewVoiceMedia
Crate and Hustle & Grind
MonetizeMore
Purplegator & Advanced Telecom Services
Design & Digital Media, Orchestrate
Spatially
Choozle
FerebeeLane
Hylink North America
Richardson Marketing
Very Large Bits
Key Innovative Trends
User-Generated Content
Proactive Communication Using Chatbots
Combining Moving Content with Communication
Progressive Web Apps
AR and VR
AI and Machine Learning
Server Side Header Bidding
Privacy Protection
Fraud Elimination
Live Streaming, Out-streaming and Videos
Programmatic Advertising
Messaging and Chatbots
Service-based Monetization
Google AMP and ALP

5. SERVICE OVERVIEW
Definition
Success of Mobile Advertising: Key Determinant Factors
Mobile Advertising Value Chain
Mobile Advertising Formats
Mobile Messaging
SMS
MMS
Types of MMS Advertising Units
Mobile TV
Mobile Web
Types of Mobile Web Ad Units
Mobile Internet Advertising Vs Mobile Marketing
Advantages of Mobile Advertising
Mobile Vs Traditional Advertising Channels
Mobile Advertising Guidelines

6. COMPETITIVE LANDSCAPE
Mobile Advertising Platforms
Demand Side Platforms (DSPs)
Mobile Ad Servers and SSPs
App Install Platforms
Mobile-Affiliate Networks
Mobile Ad Analytics & Tracking
Mobile-Marketing Automation Platform
App-Store Advertising

6.1 Focus on Select Players

6.2 Product Launches/Developments
Thinknear Releases Geolink Mobile Advertising Platform
MTN and Twinpine Unveil Upgraded Version of MTN Mobile Advertising
Reddit Rolls out New Native Mobile Ads
WeQ Launches WeQ Mobile Advertising Solutions
Oath Launches New Mobile Ad Formats
DDI Media Introduces DDI Mobile Advertising Platform
MobAir Launches MobAir Mobile App Marketing Platform in India
Facebook Rolls out Ads in the Facebook Messenger's Mobile App
News UK Launches New Vertical Video Studio
Cheetah Mobile Launches Cheetah Ads
InMobi Launches a Suite of Advanced Mobile Video Ad Solutions in Europe

6.3 Recent Industry Activity
AT&T Acquires AppNexus
Pandora Acquires AdsWizz
InMobi Acquires AerServ
RhythmOne Acquires YuMe
Eros Now Partners with InMobi
InMobi Partners with Microsoft to Enable New-Age CMOs
BSNL Partners with Call2Action Communication to Launch Mobile Advertising Platform
AMC Networks Partners with ACTV8me to Launch Mobile Ad Platform
InMobi Enters into Monetization Partnership with Airtel TV
Glispa Acquires JustAd
Taptica Acquires Adinnovation
Big Mobile Acquires Made Media
Line to Acquire Mobile Ad Tech Company - Five
Verizon Acquires Operating Business of Yahoo
Quotient Acquires Crisp Media
Google Partners with Bidalgo for Mobile Advertising
InMobi Partners with Talks Media for Mobile Advertising
TripleLift Partners with Tabmo to Improve Mobile Native Offering
InMobi Partners with Horyzon Media for Mobile Advertising
Twinpine Partners with Afmobi to Offer Palm Play Content Store and PalmChat Social

7. GLOBAL MARKET PERSPECTIVE

8. REGIONAL MARKET PERSPECTIVE

8.1 The United States
A. Market Analysis
Current & Future Analysis
Mobile Advertisement Driving Future Growth of Brands
Tiny Screen Huge Potential
Snapshots
Factors Driving Growth of Mobile Advertisements
Factors Restraining Growth of Mobile Advertisements
Market Dynamics
Advanced Mobile Devices Foster Growth in Mobile Advertising Market
Rising Popularity of Smartphones
Mobile Advertisement to Expand its Share in Digital Ad Spending
Major Mobile and In-App Ad Trends
Mobile Display Advertising on the Rise
Mobile Ads Surpass Browser-Based Standard Banner Ads
Advanced Mobile Technology to Promote Growth
Growing Importance of Mobile Advertising Strategy for Modern Marketers
Key Statistical Data
B. Market Analytics

8.2 Canada
A. Market Analysis
Current & Future Analysis
Mobile Extends New Opportunity for Canadian Advertisers
Challenges Confronting Mobile Advertising in Canada
B. Market Analytics

8.3 Japan
A. Market Analysis
Current & Future Analysis
Market Overview
Smooth Way Ahead for Mobile Advertising
B. Market Analytics

8.4 Europe
A. Market Analysis
Current & Future Analysis
Overview
Europe Sees Rise in Mobile Ad Spending as a Proportion of Digital Ad Spending
Factors Driving Growth of Mobile Advertisements
Factors Restraining Growth of Mobile Advertisements
Market Dynamics
Search and Display: Largest Revenue Generators
Western Europe Exhibits Higher Growth Prospects
B. Market Analytics

8.4.1 France
A. Market Analysis
Current & Future Analysis
Significant Mobile Ownership Fails to Surge Mobile Advertising Market
Technology Improvements - A Must for Advances in the Market
B. Market Analytics

8.4.2 Germany
A. Market Analysis
Current & Future Analysis
A Peek into German Mobile Market Dynamics
Smartphones to Drive Mobile Internet Use and Ad Spending
Major Users of Mobile Advertising
B. Market Analytics

8.4.3 Italy
Market Analysis

8.4.4 The United Kingdom
A. Market Analysis
Current & Future Analysis
Mobile Emerges as a Key Marketing Channel for Brands
Mobile Advertisers Leverage Metrics Measurement System
Mobile Internet Advertising Gains Popularity
B. Market Analytics

8.4.5 Spain
Market Analysis

8.4.6 Russia
Market Analysis

8.4.7 Rest of Europe
Market Analysis

8.5 Asia-Pacific
A. Market Analysis
Current & Future Analysis
Overview
Rising Penetration of Mobile Devices
Mobile Advertising: A High Growth Market
A Highly Diverse Market
Robust Rise in Mobile Internet User Base
Challenges for Mobile Advertising
Market Dynamics
Strong Growth for South East Asian Markets
Text Messaging Continues to Retain Significance in Mobile Marketing
Mobile Search Holds Maximum Popularity
Mobile Videos: Potential for Growth
Embedded Advertisements and "App-vertising" on the Rise
Smarter Advertisements for Smartphones
Companies Increasingly Promoting Mobile Advertising
B. Market Analytics

8.5.1 Australia
A. Market Analysis
Current & Future Analysis
Mobile Emerges as the Fastest Online Advertising Media Channel
Mobile Advertisement to Gain Momentum
Smartphones to Change Low Receptivity Trend in the Mobile Space
B. Market Analytics

8.5.2 China
A. Market Analysis
Current & Future Analysis
A Rapidly Expanding Market
Growth Drivers of Mobile Advertisement
Factors Restraining Growth of Mobile Advertisement Market
Market Dynamics
Mobile Internet Sees Faster Growth
Internet-Based Digital Services Find Popularity among Mobile Users
Mobile Television Witnessing Rapid Growth
Alibaba Retains Huge Lead in Mobile Ad Spending Market
B. Market Analytics

8.5.3 India
A. Market Analysis
Current & Future Analysis
The Fastest Growing Mobile Market
Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
Market Dynamics
4G Boosts Mobile Advertising Market
Sustained Growth for SMS Advertising
Marketers Seeking Innovative Approaches
Rural Penetration of Mobile Phones to Boost Mobile Advertising
SMBs Keep an Eye on Mobile Ad Vertical
Traditional Media Still Lead the Market
B. Market Analytics

8.5.4 South Korea
A. Market Analysis
Current & Future Analysis
Mobile Advertising on the Rise
High Growth of Mobile Internet Penetration to Benefit Mobile Advertisers
B. Market Analytics

8.5.5 Rest of Asia-Pacific
A. Market Analysis
Current & Future Analysis
Review of Select Markets
Malaysia
Singapore
B. Market Analytics

8.6 Latin America
A. Market Analysis
Current & Future Analysis
Latin America Sees Growth in Mobile Advertising
B. Market Analytics

8.6.1 Argentina
A. Market Analysis
Current & Future Analysis
Android Leads the Mobile Market
B. Market Analytics

8.6.2 Brazil
A. Market Analysis
Current & Future Analysis
Android Devices Give Lead to Mobile Advertising
B. Market Analytics

8.6.3 Mexico
A. Market Analysis
Current & Future Analysis
Higher Smartphone Penetration to Benefit Advertisers
B. Market Analytics

8.6.4 Rest of Latin America
Market Analysis

8.7 Rest of World
A. Market Analysis
Current & Future Analysis
Review of Select Markets
Israel
South Africa
Opportunities and Challenges
Lack of Local Publishers: A Missed Opportunity
B. Market Analytics

9. COMPANY PROFILES

Total Companies Profiled: 148 (including Divisions/Subsidiaries - 169)

• The United States (88)
• Canada (5)
• Japan (6)
• Europe (38)
• France (6)
• Germany (5)
• The United Kingdom (9)
• Spain (3)
• Rest of Europe (15)
• Asia-Pacific (Excluding Japan) (25)
• Middle East (5)
• Africa (2)

For more information about this report visit https://www.researchandmarkets.com/r/cbllu6

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