MELBOURNE, Australia, Feb. 20, 2013 /PRNewswire/ -- Entrepreneur Norman Rozental has developed a unique approach to app discovery, a perennial problem for many app developers struggling to gain recognition and boost sales. He is selling numbered app icon blocks on his website, 1414apps.com. Each block corresponds to a dollar value from $1 to $1,414, which is the sale price for that bit of digital real estate. When all blocks are sold, the site will have generated more than $1 million for Rozental, while simultaneously providing great exposure for a world of useful and entertaining iOS apps.
The Apple App Store is home to nearly 800,000 apps, and that number grows daily. With competition like that, it's far too easy for a promising new app to become lost in the crowd. 1414apps.com is a cost-effective alternative to the App Store that provides a much greater chance of discovery and success. At most, each app will only be competing for attention with 1,413 others. The apps are displayed in a single, full-page grid, and the website is mobile friendly. When the $250,000 sales milestone is reached, the grid will flip, placing the most expensive real estate at the top of the page.
Discovering apps is also easier and faster on 1414apps.com, thanks to a convenient keyword search feature as well as a ratings filter and a category filter. Site visitors can see basic information about each app, such as price and release date, by hovering their mouse over the icon. Clicking the icon will open a more detailed description along with a link to the sale page on the App Store. Developers can purchase open blocks either by clicking on the desired block or clicking the "Buy" button at the top of the page. Rather than a traditional ad campaign that calls for a dedicated, long-term commitment, 1414apps.com is a single purchase.
Rozental anticipated that existing iPhone/iPad app developers frustrated by the current lack of discovery of their apps and eager to explore new discovery methods would be the target market for his website. Given the fierce competition on the app store, many dreams of fame and fortune via mobile app development are dashed against the rocks. Rozental hopes to provide a new avenue for the realization of those dreams. Ultimately, he hopes to enable the success of others through the success of 1414apps.com.
"I believe the $1,000 milestone will be a tipping point for my website," said Rozental. "To reach this point, I sent hundreds of emails to app developers around the world and sent dozens of Facebook messages. My plan is for the site to attract more visitors every day as word gets out about this unique opportunity, and then developers will be emailing me in the hopes of securing those last few, coveted icon blocks."
The site features a Hall of Fame for developers who were pioneers of 1414apps.com, purchasing some of the first icon blocks. Many of these Hall of Fame developers have in fact purchased multiple blocks. Rozental plans to continue updating the Hall of Fame until sales reach $20,000. General information and updates on the site are published on the official blog at http://blog.1414apps.com. Media are encouraged to view the 1414apps.com press pack at http://1414apps.com/press.
The creation of Melbourne-based programmer and developer Norman Rozental, 1414apps.com is a first-of-its-kind solution to the problem of app discovery. The site relies almost entirely on word of mouth and direct sales techniques to generate both page views and advertising sales.
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