Mobile Broadband the Clear Winner at 2010 FIFA World Cup

Allot MobileTrends Research Shows 26% Increase in Mobile Broadband Usage During Game Time

Jun 23, 2010, 06:31 ET from Allot Communications Ltd.

BOSTON, June 23 /PRNewswire-FirstCall/ -- Allot Communications Ltd. (Nasdaq: ALLT), a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, announced today that its data indicates a 26% increase in overall mobile broadband usage during the initial 10 days of the 2010 FIFA World Cup.  This surge is apparent particularly in Web Browsing, P2P and Video Streaming.  The complete Allot MobileTrends World Cup 2010 report detailing the effects of the tournament on global mobile broadband will be available in mid-July.  

"The 2010 FIFA World Cup is the first major global sporting event to take place in the true mobile broadband era," said Rami Hadar, President and CEO of Allot Communications. "The surge in usage of mobile devices during matches is proof that there is a new paradigm in global entertainment – Real-Time Anywhere Viewing. This is really a case of the future unfolding before our eyes."

The complete Allot MobileTrends World Cup Report will be based on data gathered by tracking changes globally in bandwidth usage during match times from a number of operators.  To register early for the report, please go to http://www.allot.com/MobileTrends-World-Cup.html.

About Allot Communications

Allot Communications Ltd. (Nasdaq: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot's rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot's scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.

Allot Communications Contacts:

Jonathon Gordon

Director of Marketing

Allot Communications

Tel: +972 9 7628423

jgordon@allot.com

PR Contact

Danielle Matthews

Calysto Communications

Tel: + 1 404-266-2060 x27

dmatthews@calysto.com

SOURCE Allot Communications Ltd.



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