NEW YORK, July 27, 2023 /PRNewswire/ -- The mobile content market size is set to grow by USD 393.62 billion between 2022 and 2027 and register a CAGR of 25.42%, according to Technavio's latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. Read Sample Report
The report also covers the following areas:
Mobile Content Market 2023-2027: Segmentation
The mobile content market is segmented as follows:
- Type
- Gaming
- Video
- Music And Image
- Software Updates And Others
- Ownership
- SMEs
- Large enterprises
- Geography
- North America
- APAC
- Europe
- South America
- Middle East And Africa
- The market share growth by the gaming segment will be significant during the forecast period. The increasing number of smartphone users and easy access to high-speed Internet and constant demand for innovative games are the factors significantly contributing to the growth of this segment in the global mobile content market. The emergence of virtual reality- and augmented reality-based games have revolutionized the mobile gaming industry and have opened new avenues for growth. Furhtermore, the increasing penetration of social media, the ability to share gaming experiences with peers, and the growing demand for games among teenagers and young adults are expected to drive the growth of the global mobile content market during the forecast period.
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Mobile Content Market 2023-2027: Vendor Analysis and Scope
The mobile content market is fragmented, and the degree of fragmentation will accelerate. To help businesses improve their market position, Technavio's report provides a detailed analysis of around 15+ vendors operating in the market. Some of the major vendors include Alphabet Inc., Amazon.com Inc., Anchor Mobile Marketing, Apple Inc., ByteDance Ltd., Discord Inc., Huawei Technologies Co. Ltd., Meta Platforms Inc., Microsoft Corp., Netflix Inc., Nintendo Co. Ltd., Pinterest Inc., Rakuten Group Inc., Samsung Electronics Co. Ltd., Skillz Inc., Snap Inc., Sony Group Corp., Telegram Messenger Inc., Twitter Inc., and Spotify Technology SA.
Vendor Offering
- Alphabet Inc: The company offers mobile content on its play store platform for Android devices through its subsidiary Google LLC.
- Amazon.com Inc: The company offers mobile content such as Fire Tv Apps, and mobile shopping.
- Apple Inc: The company offers mobile content such as App Store, Apple TV, and music.
Mobile Content Market 2023-2027: Market Dynamics
Key Drivers
The rising use of social media on mobile devices is driving the mobile content market growth during the forecast period. There has been an increasing social media usage among consumers due to the growing popularity of several social media platforms such as Facebook, Twitter, Instagram, and Snapchat, which is significantly contributing to the market growth. One of the main social media platforms which are significantly driving the growing social media usage in the global mobile content market is Snapchat. Furthermore, the rise in the penetration of smartphones is positively impacting the market growth. Hence, such factors are expected to drive market growth during the forecast period.
Major Trends
The rising usage of virtual reality videos is a primary trend in the global mobile content market. There has been an increasing preference for VR videos among companies for advertising and spreading awareness on diverse topics. The main feature of VR is that it enables users to experience a specific environment using software that creates real /images. Furthermore, there has been increasing use of VR techniques for marketing movies and television series besides advertising and gaming. For example, the viewers were able to enter the world of Game of Thrones and ascend the 700-foot wall by utilizing Oculus Rift VR headsets, the Unity game engine, VFX pipelines, wind machines, real elevators, and rumble packs. Hence, such factors are expected to drive market growth during the forecast period.
Significant Challenge
Privacy and data security issues are significant challenges impeding the mobile content market growth during the forecast period. Several companies across the world are now able to access personal information and thereby monitor user activity due to the increasing adoption of mobile devices and the increasing use of social media and messaging apps. Thus, the growing concern for privacy and data security is negatively impacting the market growth. Furthermore, many enterprises are collecting sensitive data of the users such as names, addresses, and phone numbers from users, either with or without their permission which are then used for targeted advertising. Hence, such factors are expected to hinder market growth during the forecast period.
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Mobile Content Market 2023-2027: Key Highlights
- CAGR of the market during the forecast period 2023-2027
- Detailed information on factors that will assist mobile content market growth during the next five years
- Estimation of the mobile content market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the mobile content market
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of mobile content market vendors
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Mobile Content Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 25.42% |
Market growth 2023-2027 |
USD 393.62 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
25.0 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 29% |
Key countries |
US, China, Japan, India, and the UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alphabet Inc., Amazon.com Inc., Anchor Mobile Marketing, Apple Inc., ByteDance Ltd., Discord Inc., Huawei Technologies Co. Ltd., Meta Platforms Inc., Microsoft Corp., Netflix Inc., Nintendo Co. Ltd., Pinterest Inc., Rakuten Group Inc., Samsung Electronics Co. Ltd., skillz Inc., Snap Inc., Sony Group Corp., Telegram Messenger Inc., Twitter Inc., and Spotify Technology SA |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Ownership
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global mobile content market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global mobile content market 2017 - 2021 ($ billion)
- 4.2 Type Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
- 4.3 Ownership Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Ownership Segment 2017 - 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Type
- 6.1 Market segments
- Exhibit 30: Chart on Type - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
- 6.2 Comparison by Type
- Exhibit 32: Chart on Comparison by Type
- Exhibit 33: Data Table on Comparison by Type
- 6.3 Gaming - Market size and forecast 2022-2027
- Exhibit 34: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Gaming - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
- 6.4 Video - Market size and forecast 2022-2027
- Exhibit 38: Chart on Video - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Video - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Video - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Video - Year-over-year growth 2022-2027 (%)
- 6.5 Music and image - Market size and forecast 2022-2027
- Exhibit 42: Chart on Music and image - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Data Table on Music and image - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Chart on Music and image - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Music and image - Year-over-year growth 2022-2027 (%)
- 6.6 Software updates and others - Market size and forecast 2022-2027
- Exhibit 46: Chart on Software updates and others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 47: Data Table on Software updates and others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Chart on Software updates and others - Year-over-year growth 2022-2027 (%)
- Exhibit 49: Data Table on Software updates and others - Year-over-year growth 2022-2027 (%)
- 6.7 Market opportunity by Type
- Exhibit 50: Market opportunity by Type ($ billion)
- Exhibit 51: Data Table on Market opportunity by Type ($ billion)
7 Market Segmentation by Ownership
- 7.1 Market segments
- Exhibit 52: Chart on Ownership - Market share 2022-2027 (%)
- Exhibit 53: Data Table on Ownership - Market share 2022-2027 (%)
- 7.2 Comparison by Ownership
- Exhibit 54: Chart on Comparison by Ownership
- Exhibit 55: Data Table on Comparison by Ownership
- 7.3 SMEs - Market size and forecast 2022-2027
- Exhibit 56: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
- Exhibit 58: Chart on SMEs - Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
- 7.4 Large enterprises - Market size and forecast 2022-2027
- Exhibit 60: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
- Exhibit 62: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
- Exhibit 63: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Ownership
- Exhibit 64: Market opportunity by Ownership ($ billion)
- Exhibit 65: Data Table on Market opportunity by Ownership ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 67: Chart on Market share by geography 2022-2027 (%)
- Exhibit 68: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 69: Chart on Geographic comparison
- Exhibit 70: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2022-2027
- Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.4 APAC - Market size and forecast 2022-2027
- Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.5 Europe - Market size and forecast 2022-2027
- Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 Japan - Market size and forecast 2022-2027
- Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
- 9.11 India - Market size and forecast 2022-2027
- Exhibit 103: Chart on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 104: Data Table on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 105: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on India - Year-over-year growth 2022-2027 (%)
- 9.12 UK - Market size and forecast 2022-2027
- Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 111: Market opportunity by geography ($ billion)
- Exhibit 112: Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 113: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 115: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 116: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 117: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 118: Matrix on vendor position and classification
- 12.3 Alphabet Inc.
- Exhibit 119: Alphabet Inc. - Overview
- Exhibit 120: Alphabet Inc. - Business segments
- Exhibit 121: Alphabet Inc. - Key news
- Exhibit 122: Alphabet Inc. - Key offerings
- Exhibit 123: Alphabet Inc. - Segment focus
- 12.4 Amazon.com Inc.
- Exhibit 124: Amazon.com Inc. - Overview
- Exhibit 125: Amazon.com Inc. - Business segments
- Exhibit 126: Amazon.com Inc. - Key news
- Exhibit 127: Amazon.com Inc. - Key offerings
- Exhibit 128: Amazon.com Inc. - Segment focus
- 12.5 Apple Inc.
- Exhibit 129: Apple Inc. - Overview
- Exhibit 130: Apple Inc. - Business segments
- Exhibit 131: Apple Inc. - Key news
- Exhibit 132: Apple Inc. - Key offerings
- Exhibit 133: Apple Inc. - Segment focus
- 12.6 ByteDance Ltd.
- Exhibit 134: ByteDance Ltd. - Overview
- Exhibit 135: ByteDance Ltd. - Product / Service
- Exhibit 136: ByteDance Ltd. - Key offerings
- 12.7 Huawei Technologies Co. Ltd.
- Exhibit 137: Huawei Technologies Co. Ltd. - Overview
- Exhibit 138: Huawei Technologies Co. Ltd. - Business segments
- Exhibit 139: Huawei Technologies Co. Ltd. - Key news
- Exhibit 140: Huawei Technologies Co. Ltd. - Key offerings
- Exhibit 141: Huawei Technologies Co. Ltd. - Segment focus
- 12.8 Meta Platforms Inc.
- Exhibit 142: Meta Platforms Inc. - Overview
- Exhibit 143: Meta Platforms Inc. - Business segments
- Exhibit 144: Meta Platforms Inc. - Key offerings
- Exhibit 145: Meta Platforms Inc. - Segment focus
- 12.9 Microsoft Corp.
- Exhibit 146: Microsoft Corp. - Overview
- Exhibit 147: Microsoft Corp. - Business segments
- Exhibit 148: Microsoft Corp. - Key news
- Exhibit 149: Microsoft Corp. - Key offerings
- Exhibit 150: Microsoft Corp. - Segment focus
- 12.10 Netflix Inc.
- Exhibit 151: Netflix Inc. - Overview
- Exhibit 152: Netflix Inc. - Product / Service
- Exhibit 153: Netflix Inc. - Key offerings
- 12.11 Nintendo Co. Ltd.
- Exhibit 154: Nintendo Co. Ltd. - Overview
- Exhibit 155: Nintendo Co. Ltd. - Product / Service
- Exhibit 156: Nintendo Co. Ltd. - Key offerings
- 12.12 Pinterest Inc.
- Exhibit 157: Pinterest Inc. - Overview
- Exhibit 158: Pinterest Inc. - Product / Service
- Exhibit 159: Pinterest Inc. - Key news
- Exhibit 160: Pinterest Inc. - Key offerings
- 12.13 Samsung Electronics Co. Ltd.
- Exhibit 161: Samsung Electronics Co. Ltd. - Overview
- Exhibit 162: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 163: Samsung Electronics Co. Ltd. - Key news
- Exhibit 164: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 165: Samsung Electronics Co. Ltd. - Segment focus
- 12.14 Snap Inc.
- Exhibit 166: Snap Inc. - Overview
- Exhibit 167: Snap Inc. - Product / Service
- Exhibit 168: Snap Inc. - Key news
- Exhibit 169: Snap Inc. - Key offerings
- 12.15 Sony Group Corp.
- Exhibit 170: Sony Group Corp. - Overview
- Exhibit 171: Sony Group Corp. - Business segments
- Exhibit 172: Sony Group Corp. - Key news
- Exhibit 173: Sony Group Corp. - Key offerings
- Exhibit 174: Sony Group Corp. - Segment focus
- 12.16 Spotify Technology SA
- Exhibit 175: Spotify Technology SA - Overview
- Exhibit 176: Spotify Technology SA - Business segments
- Exhibit 177: Spotify Technology SA - Key offerings
- Exhibit 178: Spotify Technology SA - Segment focus
- 12.17 Twitter Inc.
- Exhibit 179: Twitter Inc. - Overview
- Exhibit 180: Twitter Inc. - Product / Service
- Exhibit 181: Twitter Inc. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 182: Inclusions checklist
- Exhibit 183: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 184: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 185: Research methodology
- Exhibit 186: Validation techniques employed for market sizing
- Exhibit 187: Information sources
- 13.5 List of abbreviations
- Exhibit 188: List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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