NEW YORK, Nov. 28, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
MDM (Mobile Device Management) solution can reduce calls to customer service by 15- 20% and lower OpEx in customer care and marketing leading to higher profit margins.
Are you taking advantage of the latest MDM solutions available on the market? Do you want to capitalise on the strengths of some the best-integrated MDM solution out there? Our report will guide you in formulating emergent strategies for device management in your organisation.
Visiongain believes that the size of the MDM market is poised to reach over $3.54 billion by 2016. Our research suggests that increasing number of operators and enterprises want to capitalise on the tangible and intangible benefits offered by MDM.
However, as the number of vendors and platforms in the mobile device market continues to increase, the complexity in offering a holistic and integrated MDM solution is also growing. Given the general difficulties in managing billions of mobile devices, many vendors offer proprietary solutions along with others who offer OMA compliant MDM solution. In 2011, the MDM market remains fragmented, our market research suggests there are more than 100 companies operational in this sector. This report details all the latest developments in this sector along with the strategies that will help the operators/OEMs and enterprises to maximise their gains.
MDM Market Dynamics
The MDM market has gone through major changes in 2011. Many vendors now offer end-to-end MDM portfolio that rope in configuration and diagnostics, end-to-end security, software management, and policy management. These newer solutions offer opportunities for operators to increase revenues, reduce OpEx and build strong brand image.
Our report focuses on operator, enterprise and device manufacturer centric market and how these players are leveraging MDM to enable their strategies and business models. It provides an overview of the MDM technology, along with market drivers, impediments to MDM adoption, geographical differences, market size data and operator strategies.
What is Different about this Report?
We conducted an independent and unbiased non-vendor affiliated assessment of the Managed Services topic. We interviewed key industry players in order to gain an in-depth view of the market. We believe such a research will help you in assessing the market potential of Managed Services.
Some of the key points that emerged from this research include:
• Over-the-air software updates are a standard feature of all mobile devices
• Enterprises are demanding customized MDM solution based on their requirements
• The MDM definition is broadening
• Enterprise MDM solutions are becoming robust and appealing to both large organizations and SMEs.
• MDM Market consolidation will lead to market stability
• New players from adjacent markets are entering the MDM sector
• MDM is increasingly being offered as Software-as-a-service (SaaS)
• China, Latin America, and Europe will record significant growth in MDM adoption from 2011-2016.
• Cross-OS MDM and Industry standardisation efforts are slowly disappearing
• OMA-DM will need replacement with a stronger OS specific standard initiatives
• Some MDM vendors are now focusing on delivering cost effective MDM solutions to operators
Questions Answered by this Report
• What are the advances in the MDM?
• Will OMA-DM die with the Demise of Symbian?
• What are the standardization initiatives taken by players in the MDM market?
• What are the ROI and payback scenarios with MDM for operators and enterprises?
• Which solutions can deliver comprehensive security to support new offerings?
• What are the smartphone support costs for enterprises and operators?
• What are the MDM business models?
• What is the impact of device management on usability and churn reduction?
• What is the business case for MDM?
• What are the strategies of the top MDM vendors?
• How widely Mobile applications management will it be adopted by operators and by when?
• Will MDM help operators and enterprises reduce their OpEx?
• Can operators leverage MDM solutions to enable their business strategies and business model?
What are the economic drivers behind cloud-based MDM?
Who needs to read this report?
The aim of this report is to provide a detailed analysis of MDM market using 2009-2010 figures as a baseline and to forecast market opportunities from 2011 onwards, with specific reference to current deployments, market drivers, restraints and potential opportunities. This is further broken down by vendors, country market and segment. This report will primarily analyse the evolution of the MDM products and analyse developments over the report forecast period. This report also examines the economic drivers behind cloud-based MDM, and highlights where the industry stands in this period of transition. We describe the economics of mobile cloud based MDM.
The report is aimed at executives who want to gain an overview of MDM market, its potential, information about key players in the MDM value chain and their strategies. This report will act as a guide for:
• Operators: Gain an insight into advanced standards of end user support. Operators can also use this report to formulate strategies to embrace FOTA, activation/provisioning, mobile security, remote diagnostics and application management.
• Vendors: Analyse the current issues facing operators in the MDM domain and gain an insight into other MDM vendors' strategies and compare various solutions on the market. The report helps vendors to identify the operator strategies in the MDM domain.
• Device Manufacturers: Evaluate the MDM solutions available on the market and design MDM strategies to gain competitive advantage.
• Enterprises: Can use this guide to effectively design MDM strategies that will enable them to reduce their OpEx and secure devices on their networks.
Increase your understanding of this exciting market by ordering Mobile Device Management Report 2011-2016 today
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CCR Ref number: KD4R6
Table of Contents
E1. Growing and Expanding Realm of MDM
E2. Key factors Driving Adoption of MDM
E3. Customer Satisfaction is becoming a Strategic Differentiator for MNOs
E4. MDM Enters into the M2M (Machine to Machine) Market
E5. SaaS (Software as a Service) model for MDM
E6. MDM Lifecycle Stage
E7. MDM Market Size
E8. MDM Standardisation Benefits All
E9. LTE will Further Fuel Adoption of MDM
E10. Key Findings of the Report
1.1. MDM Market Segmentation
1.1.1 MDM in the Operator Settings
1.1.2 MDM in the Enterprise Settings
1.1.3 MDM in Device Manufacturer/Platform Provider Settings
1.2 How OTA Works?
1.2.1 Why do MNOs' need OTA MDM?
1.3 Three Layers of MDM
1.3.2 Intelligence layer
1.4 How Devices are updated?
1.5 Evolution of Device Management
1.6 Stakeholders in the MDM Market
1.6.1 MDM Stakeholder Influence Analysis
1.7 Driving and Resisting Forces for Advanced Mobile Device and Software Management
1.8 Aim of the Report
1.9 Report Structure
1.10 Report Scope
2. MDM: A Strategic Analysis
2.1 Standards Based Approach to MDM
2.1.1 Key OMA Enablers
2.1.2 What is the difference between OMA CP and OMA DM?
18.104.22.168 Will OMA-DM Expire?
2.2 Device Management Applications
2.2.1 Configuration/Provisioning Management
2.2.2 Diagnostic Management
2.2.3 Security Management
2.2.4 FOTA: Firmware Update over the Air
22.214.171.124 Why FOTA is Inadequate in Current Smartphone Market?
2.2.5 Mobile Software Management
2.3 Benefits of MDM
2.3.1 Network Operators
2.3.2 Device Manufacturers
2.4 How the Market for Mobile Software/Application Management is Evolving?
2.5 Barriers to Mobile Device Application Management
2.6 Barriers to MDM
2.6.1 Lack of Control over the Handset Supply Chain
2.6.2 Handset Subsidies Makes it harder to justify investments in MDM
2.6.3 Lack of Integration with the Existing Customer Care and other Back Office Products
2.6.4 FOTA Deployment Impacts Several Areas in an Operator's Network
2.6.5 Longevity of Legacy Terminals
2.6.6 Penetration of FOTA handsets
126.96.36.199 Challenges in FOTA Implementation
2.6.7 Installed base of 3G Handsets
2.7 Driving Factors for MDM Adoption
2.7.1 Increasing Smartphone Shipment to Consumers and Mass Market
2.7.2 Rapid Growth of Mobile Applications
2.7.3 Rise of Mobile Worker
2.7.4 Mobile Devices are becoming Complex
2.7.5 Application Download in Increasing
2.7.6 Customisation and personalisation resulting in flexible and complex software environment
2.7.7 Urgency to Improve Brand Image
2.7.8 Operations and support costs are increasing faster than revenues
2.9 Who should deliver the Mobile Device Updates?
3. Operator MDM Market
3.1. Up-to-date Market Statistics
3.1.1 MDM Vendor Strategies
188.8.131.52 MDM Vendors are expanding their Reach by Targeting both the Operator and Enterprise MDM Market
184.108.40.206 MDM Vendors are embracing the SaaS delivery Model for their Solution
220.127.116.11 Challenging the Competitors
18.104.22.168 Innovation and Evolution a Key to Success
3.2 MDM Vendors
3.2.1 Red Bend Software
22.214.171.124 Red Bend's Customers
126.96.36.199 Red Bend's Strategy
188.8.131.52 Red Bend's Key Partnerships
184.108.40.206 InnoPath's Product Portfolio
220.127.116.11 InnoPath's Customers
18.104.22.168 Innopath's Strategies
22.214.171.124 Amdocs and Mformation
126.96.36.199 Mformation's Customers
188.8.131.52 Mformation's Strategy and Vision
184.108.40.206 HP's MDM Client Solution
220.127.116.11 HP's MDM Server Side Solution
18.104.22.168 HP's Strategies
22.214.171.124 HP's Customers
126.96.36.199 HP offers SaaS Solution for Operators
3.2.6 SmithMicro Software
3.2.8 Giesecke & Devrient Group (G&D)
3.2.9 Alcatel Lucent (Motive)
3.2.11 Nokia Siemens Networks
188.8.131.52Telenor Hungary Automates Mobile Device Settings
3.2.14 Juniper Networks
3.3 System Integrators and Resellers
3.4 Criteria for Selecting a MDM Solution
3.5 Device Manufacturers Centric MDM Market
3.5.1 Challenges facing Device Manufacturers
184.108.40.206 Delivering Defect Free Devices
220.127.116.11 Recall costs are costing the Vendors billions and will continue to rise
18.104.22.168 How to reduce the cost of software in a mobile handset?
22.214.171.124 Does SCOTA provide any cost savings to Device Manufacturers?
3.6 OEM and Platform Provider Strategies
3.6.3 Sony Ericsson
3.6.7 Huawei and ZTE
4. MDM Business Case for Operators
4.1 Operator Market Dynamics
4.1.1 Start-ups, Acquisitions and Mergers and Exits
4.1.2 Product Consolidation by MDM Vendors
4.1.3 Increasing Number of Operators is Resorting to SaaS/Hosted MDM
4.1.4 Business Opportunities for MDM Vendors
4.2 Challenges in Generating Business Case for MDM
4.2.1 ROI and Payback from MDM
126.96.36.199 OMA DM for WiMax
188.8.131.52 MDM for Converged Networks
184.108.40.206 MDM for M2M Devices (Machine to Machine)
220.127.116.11 OMA DM for LTE
4.2.2 Tangible/Non-Tangible Benefits from Integrated MDM
18.104.22.168 Use Integrated MDM as a tool to minimise end-user Frustration
22.214.171.124 Lower TCO
126.96.36.199 Increase Data Service Adoption
188.8.131.52 Seamlessly integrate existing networks and back-office infrastructure
184.108.40.206 Offer Cost-effective front-line Customer Care
220.127.116.11 Generate Market Intelligence for Targeted Services
18.104.22.168 Make the most of Existing and New Mobile Devices
22.214.171.124 Use MDM to Open New Business Propositions
126.96.36.199 Reduce OpEx
188.8.131.52 Use Security to boosts consumer confidence
184.108.40.206 Reduce Churn Rate
4.3 Operator Strategies
4.3.1 Mastering the value discipline of Customer Intimacy
4.3.2 Operational Excellence
4.3.3 Establishing a MDM Deployment Programme
4.3.4 Enterprise MDM: A Monetising Opportunity for Operators
4.4 Market Developments 2010-2011
4.4.1 Red Bend Software
4.4.3 Apple and iOS 5
4.4.4 LG's Remote Customer Care Services
4.4.5 Motive and WDS Secures MDM deal for LTE Network in America
4.4.6 RIM to offer support for iOS and Android
4.4.7 Cross platform Support: A key for MDM Vendor Survival?
4.4.8 Rogers Communications to offer MDM
5. MDM Global and Regional Markets Forecasts and Analysis
5.1 Global MDM Market Forecast and Analysis
5.1.1 Global Telecom Software Market
5.1.2 Global OSS Market
5.2 Regional MDM Market
220.127.116.11 Mobile Data
18.104.22.168 Smartphone Shipment
5.2.2 North America
5.2.3 Latin America
5.3 Vendor Market Share
6. Case Studies
6.1 Tata DoCoMo
6.2 TMN Portugal
6.3 Cell C
6.4 Vodafone Hungary
6.5 Smart, Philippines
7. Enterprise MDM Market
7.1 MDM Solutions for the Enterprises
7.2 Why Do Enterprises Need MDM?
7.2.1 The Cost of Mobility
7.2.2 Need to support a Gamut of Connected Devices
7.3 Enterprises Strategies
7.3.1 What is a Good Enterprise MDM Solution?
7.4 How can Enterprises Leverage the Benefits of MDM?
7.5 MDM Benefits to Enterprises
7.5.1 Manage Devices from Multiple Vendors and Carriers
7.5.2 Manage Multiple-User Configurations and Profiles
7.5.3 Synchronise Data, Files and Applications
7.5.4 Deploy Software Updates
7.5.5 Mitigate Risk by Securing Remote Devices with kill or lock Functions
7.6 MDM Challenges faced by Enterprises
7.7 Enterprise MDM Vendors
7.7.1 Sybase iAnywhere (SAP)
7.7.6 Mobi DM
7.7.7 RIM Enterprise Server
7.7.18 Good Technology
7.7.23 Odyssey Software
7.7.24 MaaS360 by Fiberlink
8. Analysing the MDM Business Case for Enterprises
8.1 Defining the MDM Market
8.2 Enterprise MDM Market Dynamics
8.1.1 Revenue Forecast
8.1.2 Enterprises Prefer to Deploy Hosted MDM
8.1.3 Vendor Positioning in the Enterprise MDM Market
8.1.4 Enterprise MDM Market Growth Forecast
8.1.5 Cloud Based Opportunities
8.2 Overview of Mobile Security in Enterprises
8.2.1 Security Needs of Enterprises
8.2.2 Enterprise-Class Security
8.2.3 Smartphone Risk Assessments
22.214.171.124 Access Control
8.3 Encryption Software for Enterprise Smartphones
8.4 Protecting Enterprise Networks from New Mobile App Downloads
8.4.1 Policy Management
8.4.2 Mobile App Threats
8.4.3 Wi-Fi: A Potential Security Threat
8.5 Risk and Reward: Predicting User Behaviour in Enterprise Smartphone Security
8.6 Regional Enterprise MDM Market
8.7 Managed Mobility Solutions
8.7.1 Market for Managed Security
8.8 Business Case for MDM in Enterprises
8.8.1 Will Blackberry Continue to Dominate the Enterprise Market?
8.8.2 Mobile Security Markets Forecasts
9.1.1 The Enterprise MDM Market
9.1.2 Operator/OEM MDM Market
9.2 Hosted MDM
9.3 Market Consolidation
9.4 Future of MDM
9.5.1 Success Strategies for MDM Vendors
9.5.2 Success Strategies for Operators
9.6 Analysing MDM Stakeholders, their Influence and Monetisation Power
9.7 LTE will revolutionise the MDM Market
List of MDM Vendors
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List of Charts
Chart 2.1: 3G Handset Penetration (2010-2016)
Chart 2.2: Smartphone Sales vs. PC Sales 2005-2012
Chart 2.3: Global Smartphone Penetration (2011-2016) (% of total handset shipment)
Chart 2.4: Growth of the Mobile Workforce (2011-2016)
Chart 2.5: Types of Mobile Devices Supported Within Organisations (2011)
Chart 2.6: Growth of the Mobile App Downloads (2011-2016)
Chart 2.7: Global Mobile Application Market Share by Geographical Region 2011
Chart 2.8: Global Mobile Application Market Share by Geographical Region 2016
Chart 3.1: Breakdown of Handset Return costs (%) associated with Faulty Devices
Chart.3.2: Bill of Material for a Mobile Device (2011)
Chart.3.3: Global Smartphone Shipment by OS (2011)
Chart.3.4: Global Mobile Subscription (2011-2016)
Chart.3.5: LTE Subscribers by Region (2016)
Chart 4.1: Voice and Data Revenues (2008-2016)
Chart 4.2: Global MDM Savings (2011-2016)
Chart 4.3: Churn Rate for UK Operators (2005-2010)
Chart 5.1: Total Smartphone Sales to End Users 2010-2016
Chart 5.2: CapEx vs. OpEx for a Typical Western European Operator (2011)
Chart 5.3: Total Telecom Software Market Revenues $ billion (2008-2016)
Chart 5.3: CapEx Breakdown (For a Typical Western European Operator)
Chart 5.4: Global Telecom Software Market AGR Forecast 2011-2016 (AGR %)
Chart 5.5: Global OSS Market Revenues (2011-2016)
Chart 5.6: Global Operator MDM Market Revenues (2007-2016)
Chart 5.7: Global Operator MDM Market Revenues Growth AGR (2011-2016)
Chart 5.8: MDM Market Revenues by Geographical Regions (2011)
Chart 5.9: MDM Market Revenues by Geographical Regions (2016)
Chart 5.10: Mobile Data Traffic by Geography, 2010-2016
Chart 5.11: Africa % Smartphone OS Penetration (2011)
Chart 5.12: Vendor Growth Forecast (2011)
Chart 5.13: OMA-DM Enabled Devices Shipment (2016)
Chart 8.1: Enterprise MDM Market (2007-2016)
Chart 8.2: Global MDM Vendor Market Share (June 2011)
Chart 8.3: Enterprise MDM Revenues (2011-2016) By Region
Chart 8.4: Total Malware by Platform (2011)
Chart 8.5: Mobile OS Market Share 2011& 2016
Chart 8.6: Global Mobile Security Market 2011- 2016
Chart 8.7: Global Mobile Security Market Share By Region (2011 – 2016)
Chart 8.8: FOTA Client Market Share (2011)
Chart 8.9: Market Survey Statistics for Slow Adoption of MDM by Operators
Chart 8.10: Operator and Enterprise MDM Market Growth ($ billions) (2007-2016)
Chart 8.11: MDM uptake by Delivery Methods 2016 (Cloud, on-premise and Managed Solution)
List of Figures
Figure 1.1: MDM at a Glance
Figure 1.2: MDM Overview
Figure 1.3: MDM in Action
Figure 1.4: Push Pull Factors Affecting MDM (In MNO Settings)
Figure 2.1: Adoption of OMA Enablers over Time
Figure 2.2: Firmware Management vs. Application Management
Figure 2.3: Applications Management Solution
Figure 2.4: Evolution of Mobile Devices
Figure 3.1: InnoPath's MDM Solution
Figure 3.2: Mformation's MDM Solution
Figure 3.3: Sicap's MDM Solution
Figure 4.1: Minimise End-User Effort
Figure 4.2: Strain on Call Centres
Figure 4.3: Use of Swivel Chair Management
Figure 4.4: Cost vs. OpEx Savings from Various MDM Initiatives
Figure 6.1: Smart's NetPhone
Figure 7.1: MDM Requirements in Enterprise
Figure 7.2: MDM at work in Enterprise Setting
Figure 7.3: Features of Enterprise MDM
List of Tables
Table E1: Push Factors for MDM Adoption (Operators/OEMs/Enterprises)
Table E2: MDM as SaaS
Table 1.1: Driving Factors for MDM Adoption
Table 1.2: MDM Modules
Table 1.3: MDM OTA Updates (Series of Action)
Table 1.4: MDM Evolution
Table 1.5: MDM Stakeholders and their Role in the Value Chain
Table 1.6: Stakeholders and the MDM Deliverables
Table 1.7: Report Structure
Table 2.1: MDM Applications and its Primary Function
Table 2.2: Scope of OMA DM
Table 2.3: Key OMA Enablers
Table 2.4: Difference between OMA DM and OMA CP
Table 2.5: Features of Configuration Management
Table 2.6: Features of Security Management
Table 2.7: Uses of Mobile Applications/Software Management
Table 2.8: Driving Factors for MDM Adoption
Table 3.1: Red Bend's Solution for MNOs and OEMS
Table 3.2: Funambol's MDM portfolio
Table 3.3: NSN's MDM Portfolio (Advantages)
Table 3.4: Criteria for Selecting a MDM Vendor
Table3.5: Breakdown of Handset Return costs (%) associated with Faulty Devices
Table 4.1: Tangible/Non-Tangible Benefits from MDM
Table 4.2: Handset Costs
Table 4.3: OpEx Reduction with MDM
Table 4.4: Cost Savings with MDM
Table 4.5: Generating MDM Business Case through Operator Support Costs
Table 6.1: List of Key Operators Who Have Deployed MDM
Table 6.2: TMN Portugal MDM Case Study
Table 7.1: Driving Factors for MDM Adoption
Table 7.2: MDM Challenges faced by Enterprises
Table 8.1: Critical Factors in Encrypting Smartphone Data for Enterprise Use
Table 9.1: MDM Swot Analysis (Operators/OEMS)
Table 9.2: Stakeholders and their Influence on the Ecosystem
Table A1: MDM Vendors, their Portfolio and Target Audience
Giesecke & Devrient
NTT DoCoMo, Japan
Red Bend Software
Telit Wireless Solutions
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