Mobile leaders & startups pitch new products to hundreds of journalists at ShowStoppers® press event in Barcelona
BARCELONA, Spain, and AUSTIN, Texas, March 10, 2015 /PRNewswire/ -- Wireless industry leaders, innovators and startups previewed scores of new mobile products for work, home and play to hundreds of journalists at ShowStoppers®, the press-only, sold-out showcase event that took place last week before the Mobile World Congress tradeshow in Barcelona, Spain.
Product introductions packed into the eighth-annual edition of ShowStoppers @ MWC included wearable cameras that connect to the cloud, backup services for mobile and desktop devices, voice-powered biometrics for security; pocket-sized devices that monitor ECG, blood pressure, oxygen level, heart rate and body temperature; WiFi-enabled doorbells and baby monitors, smartphones, video messaging tools that turn smartwatches into the real-life "Dick Tracy" watch, Bluetooth-powered toothbrushes for smarter dental care, LED-powered lights that also stream music or extend home networks, and more.
"In 20 years of exhibition experience in Europe I never had such a positive, efficient PR promotion activity," said Jutta Peinze, marketing director, Europe, for Sengled, the smart lighting company. "Three hours, 150-200 interviews, enormous output. It's exactly what is needed, if you are a newcomer or simply willing to show the newest and hottest. Nobody is showing off with huge, big-budget booths. Here it's your table, your innovation, pitch it. Extremely cool. Exactly the right thing we needed for Sengled."
"If you're operating in the mobile space and you need to raise awareness through international press, ShowStoppers @ MWC is the place to be," said Chaim Haas, head of communications for Glide. "We talked with and demoed our app for hundreds of reporters from all around the world and now consumers in Spain, Italy, Poland and more are hearing about Glide 's live video messaging app for the very first time!"
Click here for a complete list of exhibiting companies and their new-product news.
The next ShowStoppers press events are:
- ShowStoppers @ Israel Dealmakers Summit, 25 Mar. 2015, New York City – the newest ShowStoppers event, created in partnership with Landmark Ventures to showcase 15 Israeli startups.
- ShowStoppers @ NAB, 12 Apr. 2015, Las Vegas — the fifth edition of the official press event for innovations in technology for the broadcast industry – 4K TVs, apps, asset management, cloud services, mobile TV, sound design and mixing, branded entertainment, and more.
- The IFA Global Press Conference, 23-26 Apr. 2015, Malta – a ShowStoppers exclusive, as producer of the official press event at IFA and a partner with IFA and Messe-Berlin. A unique opportunity for a select few companies to shake hands with 300 specially-invited business, consumer, consumer electronics, technology and lifestyle journalists from around the world.
- ShowStoppers @ CE Week, 24 June 2015, New York City – the fourth edition of the official press event of CE Week, the annual mid-year event in New York City for the consumer electronics industry. CE Week brings together top media, industry analysts and technology thought leaders for product debuts, a complimentary conference program and networking events all focused on innovative trends in consumer technology.
- ShowStoppers @ IFA, 3 Sept. 2015, Berlin – the eighth edition of the official press event of the tradeshow that defines the future of consumer electronics and home appliances.
Also, save the date -- the ninth edition of ShowStoppers @ MWC is scheduled for 21 Feb. 2016, 3-6 pm, in Barcelona.
To meet the press at these events, contact Dave Leon, partner, sales, ShowStoppers, or call +1 845-638-3527.
About ShowStoppers
Now in its 22nd year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES, CTIA and Mobile World Congress, among others; the official press events at CE Week, IFA, NAB and GITEX; and partners with CES and CTIA.
Press contact:
Steve Leon
Partner
+1-512-288-0950
SOURCE ShowStoppers
Share this article