NEW YORK, July 7, 2015 /PRNewswire/ -- Smartphones, tablets, and other mobile devices have been gaining traction in the recent past; and with the availability of mobile internet, the utility of these devices have evolved from mere calling and messaging to advanced features such as mobile payments, Near Field Communication (NFC) and others. Businesses around the globe are shifting from traditional marketing methods to digital marketing channels such as mobile to attract, acquire, engage, and retain customers. Mobile devices offer marketers an attractive opportunity to deliver the best customer experience at a particular time by using the right combination of data, insights, and content through mobile marketing solutions. Analytics and geo-location services have augmented the capabilities of mobile marketing platforms by helping marketers to understand their customers better and helping them reach more targeted users.
Increased penetration of smartphone and tablets users, mobile internet, increased usage of mobile applications and mobile web, and better return on marketing spend are some of the factors driving the mobile marketing market. On the other hand, lack of education and awareness among Small and Medium Businesses (SMBs) and complex implementation on mobile marketing solutions are some of the restraints to the adoption of mobile marketing.
The overall mobile marketing market in this report has been defined as the spending by SMBs and large enterprises on mobile direct response marketing activities through SMS, MMS, push notifications, mobile emails, QR codes, location-based marketing, and in-app messages.
North America, Asia-Pacific, and Europe have the highest adoption of mobile marketing, and regions such as Latin America along with Middle East and Africa offers a lot of opportunities for the vendors where majority of the countries are yet to expansively adopt mobile marketing.
There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, social, economic, and technological factors. For instance, exchange rates are some of the factors which are expected to have an impact on this market. Therefore, the dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific regions.
This report will help the mobile marketing vendors in the following ways:
1. This report segments the overall mobile marketing market on the basis of solutions. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split into user type, industry, and region.
2. The report will help mobile marketing vendors to better understand the competitors and gain more insights for better positioning of business. There is a separate section on competitive landscape, which includes mergers and acquisitions, and venture capital funding. This report also covers company profiles of major players in this market.
3. The report will help suppliers understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.
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