Mobile Marketing Webinar Reveals Latest Tools, Techniques and Strategies for Campaign Success

ATLANTA, Aug. 22, 2011 /PRNewswire/ -- Social Media Marketing University (SMMU) invites business owners and business professionals to participate in "Discover Powerful and Effective Ways to Leverage Mobile Marketing," a free webinar with mobile expert Laura Betterly. Taking place on August 25 at 11 a.m. ET, the session will provide a forum for attendees to ask questions and learn how to leverage mobile marketing to boost customer acquisition, engagement and customer loyalty. To register, visit http://www.smmu.com/series.

Laura Betterly is the founder of Yada Yada Marketing, Inc. and Mobile Local Fusion, and the mobile marketing instructor at Social Media Marketing University. Over the course of her career, she's helped more than 10,000 people learn how to leverage mobile and local marketing to increase their visibility and accelerate overall business success. In addition to her business ventures and training programs, Betterly is also a highly sought-after speaker and subject matter expert. She has been featured at the Consumer Electronics Show (CES), Winter Music Conference and National Academy of Recording Arts and Sciences (NARAS), and has appeared in The Wall Street Journal, The Washington Post and Newsday.

During the webinar on August 25, Laura Betterly will share insights on how brands are using mobile marketing, mobile options, how to use social media to drive mobile traffic and more. Business owners and professionals are encouraged to ask questions on how to leverage mobile for data collection, how to best use QR codes, how to integrate mobile apps with the mobile Web and other questions specific to their businesses.

"Mobile marketing has a remarkably high ROI for lead generation and engagement, and all business owners, business professionals and marketers should be educating themselves on how to adopt and implement the latest mobile tools, techniques and strategies," said John Souza, chief strategist and founder of Social Media Marketing University (http://www.smmu.com). "Whether you've already launched a mobile marketing campaign, or you're considering launching one in the next 12 months, this will be a great session to ask questions and expand your knowledge base."

Social Media Marketing University is the training arm of Social Media Magic, recognized as one of the top five social media services for businesses by the Mashable Awards. The Q&A webinar with Laura Betterly is the twelfth session in the training firm's newly launched "No Holds Barred: Ask the Expert" series.

The series was launched in conjunction with the unveiling of the firm's newly expanded curriculum, which now includes 11 courses on social media and online marketing. Course topics include:

• Mobile marketing - http://socialmediamarketinguniversity.com/mobile-marketing/
• Blogging - http://socialmediamarketinguniversity.com/blogging/
• Facebook marketing - http://socialmediamarketinguniversity.com/facebook/
• Email marketing - http://socialmediamarketinguniversity.com/email-marketing/
• Video marketing with YouTube - http://socialmediamarketinguniversity.com/video-marketing/

In addition to offering social media marketing classes, free social media webinars and opportunities for certification, Social Media Magic also provides "done for you" services for companies and organizations of all sizes, including small businesses, colleges and universities and global enterprises.

To sign up for "Discover Powerful and Effective Ways to Leverage Mobile Marketing" with Laura Betterly on August 25 at 11 a.m. ET, visit http://www.smmu.com/series. Registration for the webinar is free. Space is limited.

About Social Media Marketing University

Social Media Marketing University (SMMU) is the world's most trusted social media training program. Courses are taught by some of the world's foremost authorities on social media and online marketing best practices, and the social media class curriculum includes interactive sessions and instruction on social media strategy, platforms and tools. The program currently boasts nearly 3,000 graduates, and more than 65,000 business owners and business professionals have attended SMMU's social media webinars. For more information, visit http://www.smmu.com.

For more information, contact:
Ty Mays, Media Relations
(770) 256-8710 / [email protected]

SOURCE Social Media Marketing University

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