Mobile Messaging Markets: SMS, MMS, IM & Email Strategies 2011-2016
NEW YORK, Oct. 19, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Mobile Messaging Markets: SMS, MMS, IM & Email Strategies 2011-2016
http://www.reportlinker.com/p0571813/Mobile-Messaging-Markets-SMS-MMS-IM--Email-Strategies-2011-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Navigation_Systems
This strategic assessment of the key sectors within the mobile messaging market delivers a valuable appraisal of the opportunities for SMS, MMS, mobile IM and mobile email. This second edition provides the most detailed view of the current and future mobile messaging market to date.
The extensive forecast model covers three in-depth chapters. SMS and MMS forecasts are broken down by P2P and A2P messages, and A2P messages in each case are broken down by standard and premium-rate billing. Key metrics include the number of users, average usage, traffic, pricing and revenue. For mobile IM, forecasts include the number of users of different business models, average usage, pricing or CPM, and revenue or adspend. The number of users of mobile email is also forecast.
The report explores a shift in monetisation of the messaging industry, presenting vital analysis of the strategic focus of operators and network hub providers as well as an examination of the various business models employed within the value chain.
Key questions the report answers:
- In which regions and in which countries are SMS and MMS traffic highest?
- Which are the most effective operator strategies for monetising SMS and MMS?
- What is the balance between A2P/P2P and standard/premium messaging and how is it changing?
- In what ways is messaging being utilised, aside from P2P communication?
- Which other forms of messaging pose a threat to the established SMS/MMS technologies?
- How are mobile IM services being monetised and are they a significant source of revenue?
Executive Summary
ES1 Introduction
ES2 Market Overview
ES2.1 Defintion of Mobile Messaging
ES3 Drivers
ES4 Hurdles
ES5 Forecasts
ES5.1 SMS
ES5.2 MMS
ES5.3 Mobile IM
ES5.4 Mobile Email
ES6 Recommendations
1. Defining Mobile Messaging
1.1 Introduction
1.2 Market Overview
1.2.1 Defintion of Mobile Messaging
i. Delivery Mechanisms
ii. Sender/Recipient Relationships
1.3 Types of Messaging
1.3.1 SMS
i. Uses of SMS
a. Banking
b. Ticketing
Case Study: Swedish Rail SJ AB
c. Retail
ii. Adoption
1.3.2 MMS
1.3.3 MIM (Mobile Instant Messaging)
1.3.4 Email
2. Value Chain & Business Models
2.1 Value Chain
2.1.1 SMS/MMS
i. P2P
ii. A2P
2.1.2 Mobile Email
2.1.3 Mobile IM
2.2 Business Models
2.2.1 Operator Billing
i. Service Billing
a. Out-of-Bundle Message Pricing
b. Message Bundles
c. Messaging ARPU & Revenue
d. Message Bundles: A Warning to Operators
ii. Data Billing
2.2.2 Premium Billing
2.2.3 Subscription
i. Case Study: China Mobile
a. 139.com (Mobile Email)
b. Fetion (Mobile IM)
2.2.4 Advertising
i. SMS Advertising
ii. MMS Advertising
a. MMS Response Mechanisms
#NAME?
#NAME?
#NAME?
b. MMS Ad Campaigns
iii. Operators Move Towards Targeted, Opt-in Messaging
iv. Location-Based SMS/MMS Advertising
v. IM Advertising
3. Drivers of Mobile Messaging
3.1 Handset/Subscriber Growth
3.2 Increase in Mobile Internet Users
3.3 Handset Technology Developments
3.3.1 Keyboards
3.3.2 Camera
3.3.3 Screen Size
3.4 App Stores
3.4.1 Growth
3.4.2 Storefronts
i. Apple's App Store
ii. Google's Android Market
3.4.3 Impact on Messaging
3.5 Social Networking
4. The Market for SMS
4.1 Methodology
4.2 Total Market for SMS
4.2.1 Handset Base
4.2.2 Proportion and Number of Handsets Using SMS
4.2.3 Usage and Traffic
4.3 A2P SMS
4.3.1 A2P SMS Traffic
4.3.2 Premium-Rate A2P SMS
i. Traffic
ii. Pricing
iii. Revenue
4.3.3 Standard-Rate A2P SMS
i. Traffic
ii. Pricing
iii. Revenue
4.3.4 Total Market for A2P SMS
4.4 P2P SMS
4.4.1 Total Traffic
4.4.2 Paid-For Traffic
4.4.3 Pricing
4.4.4 Revenue
4.5 A2P vs P2P
4.5.1 Traffic
4.5.2 Revenue
5. The Market for MMS
5.1 Methodology
5.2 Total Market for MMS
5.2.1 Proportion and Number of Users
5.2.2 Usage and Traffic
5.3 A2P MMS
5.3.1 A2P MMS Traffic
5.3.2 Premium-Rate A2P MMS
i. Proportion and Traffic
ii. Pricing and Revenue
5.3.3 Standard-Rate A2P MMS
i. Traffic
ii. Pricing and Revenue
5.3.4 Total Market for A2P MMS
5.4 P2P MMS
5.4.1 Total Traffic
5.4.2 Paid-For Traffic
5.4.3 Pricing & Revenue
5.5 A2P vs P2P MMS
5.5.1 Traffic
5.5.2 Revenue
6. The Market for Mobile IM and Mobile Email
6.1 Mobile IM
6.1.1 Methodology
6.1.2 The Market for Mobile IM
i. Total Market for Mobile IM
ii. Subscription Mobile IM Services
iii. Ad-Funded Mobile IM
a. Users
b. Usage
c. CPM & AdSpend
6.2 Mobile Email
6.2.1 Methodology
6.2.2 The Market for Mobile Email
7. Challenges for Mobile Messaging
7.1 Challenges
7.1.1 There is a perception of SMS & MMS as out-dated…
7.1.2 App stores are challenging SMS and MMS as a delivery mechanism for mobile content and applications…
7.1.3 MMS pricing is still too high in some markets…
7.1.4 Other services than MMS enable multi-user sharing, e.g. social networks
7.1.5 Social networking threatens SMS and MMS…
7.1.6 IM communities are fragmented…
7.1.7 IM apps are very hard on battery life…
7.1.8 IM can be considered intrusive in mobile setting…
7.1.9 Mobile email is utilised more by older age groups compared to messaging services…
7.1.10 SMS Advertising can be regarded as spam…
7.2 Emerging Messaging Technologies
7.2.1 XMS
7.2.2 RCS
8. Players within the Mobile Messaging Value Chain
8.1 Introduction
8.2 Selected MNOs
8.2.1 China Mobile
SMS
MMS
139.com (Mobile Email)
Fetion (Mobile IM)
8.2.2 Vodafone
8.3 Selected Service Providers
8.3.1 Acision
8.3.2 eBuddy
8.3.3 OpenMarket
8.3.4 mBlox
8.3.5 Nuance
8.3.6 Sybase 365
Case Study: France Telecom
Case Study: Orange
8.3.7 Syniverse
8.3.8 tyntec
Glossary
To order this report:
: Mobile Messaging Markets: SMS, MMS, IM & Email Strategies 2011-2016
Check our Company Profile, SWOT and Revenue Analysis!
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626
SOURCE Reportlinker
Share this article