Mobile Steals Black Friday - Joss & Main Reports 50% Increase In Mobile Sales On Black Friday

Shoppers Flock to Flash Sales Site for Deals on Home Decor and Furnishings

Nov 26, 2012, 10:35 ET from

BOSTON, Nov. 26, 2012 /PRNewswire/ -- Joss & Main, the fastest-growing private sales site for the home, grew its share of sales from mobile on Black Friday by 50% as shoppers snapped up hot deals on home furnishings from 24 expertly curated collections. Self-gifting trumped gift-giving as shoppers selected from an inspirational & refined selection of furniture, decor, lighting and entertaining essentials offered at up to 70 percent off retail prices. Some of the day's top sellers included the silvery Reece Table Lamp, the bright ochre ceramic Lilah Horse Statue, and the rattan Berryessa Charger Plate joining larger items like Habersham's refined Cosmopolitan Curio Cabinet and vanCollier's Caldwell Club Chair.

(Photo: )

"Mobile has always been a big winner for us and our members – we've consistently seen slightly more than a quarter of our revenue come from mobile shoppers on Fridays, but we were truly impressed that it came in at 40% on Black Friday, nearly the largest share we've ever seen on a weekday," said John Mulliken, founder and General Manager of Joss & Main. "Let's face it, mobile commerce is much more refined and civilized than battling it out for deals in a store. Shoppers are looking for amazing savings and the Joss & Main mobile app makes it easier than ever to experience the thrill of deal-seeking in a truly sophisticated way."

Mulliken continued "Our mobile application is designed to deliver beautiful imagery and inspiration, and to enable our members to rapidly experience an enormous number of great deals.  Over the holidays, shoppers expect the same caliber of thoughtfully curated deals that we put together every day of the year."

The National Retail Federation (NRF) reports that more than half of consumers will shop online this year and that self-gifting will be at a ten year high – both major trends that are fueling Joss & Main's holiday sales. The flash sale site expects to reach record sales on Cyber Monday and drive membership growth as shoppers explore new savings opportunities and sources of inspiration during the holidays. Joss & Main reached more than $100 million in annual revenue run rate earlier this year and is quickly approaching 3 million members less than two years after opening for business.

"Based on what we saw selling on Friday, we're extremely bullish on Cyber Monday and the overall holiday season," added Mulliken.  "Joss & Main is leading a wave of mobile commerce that is more experiential than ever before."

About Joss & Main

Joss & Main ( offers limited-time sales on the world's best brands for your home and life including furniture, housewares, decor accents, lifestyle accessories, giftables and more at prices up to 70% off retail. Free to join, the website offers inspirational decor at attainable prices via daily events, design trend reports, and Curator's Collections, collaborating with celebrities and notable influencers within the design community. Joss & Main is the fastest growing private sales site for the home and is backed by home e-retailer giant,