Mobile Value Added Services Market in India 2014-2018

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Apr 23, 2014, 08:59 ET

DUBLIN, April 24, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/frq6hv/mobile_value) has announced the addition of the "Mobile Value Added Services Market in India 2014-2018" report to their offering.

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The analysts forecast the Mobile Value Added Services market in India to grow at a CAGR of 22.13 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing adoption of smartphones and tablets. The Mobile Value Added Services market in India has also been witnessing the increasing funding for mobile governance applications from the Government of India. However, the lack of awareness among individual users could pose a challenge to the growth of this market.

The report, the Mobile Value Added Services Market in India 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Mobile Value Added Services market in India market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

In recent years, the Mobile VAS market in India has witnessed significant growth due to increasing funding for mobile governance applications from the Government of India. The Government of India's National Telecom Policy coined in 2011-2012 aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round-the-clock access to public services, mostly in the rural areas.

Hence, the Government of India has set up a new fund to offer financial support to mobile start-ups that are focusing on developing m-governance applications. This initiative was announced in the Union Budget for 2013-14. However, the size of the fund and the average money provided to every start-up has not been disclosed by the IT Department, which is handling this initiative. The government is planning to offer m-governance services to more than 700 Aadhaar card holders by the end of 2014.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Application

08. Market Segmentation by Service Category

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

17. Key Vendor Analysis

18. Other Reports in this Series

Companies Mentioned: