DUBLIN, Ireland, April 17, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/ndsfrv/mobile) has announced the addition of the "Mobile Value-added Services (VAS) in 4G: Market Analysis and Forecasts for LTE-based VAS 2013 - 2018" report to their offering.
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In the pre-LTE marketplace, the biggest mobile value-added services (VAS) are mobile apps and mobile advertising. This does not change simply with the introduction of LTE, as there will only be roughly 184 million LTE subscribers globally against 7.2 billion subs overall by year end 2013.
A transformation will occur over a period of years in which certain key mobile VAS applications will establish a sustainable market position for the network operators. In fact, this must occur for carriers to establish new revenue streams for business growth beyond core voice and data services as well as anticipated margin squeeze.
The first part of this report assesses the current state of LTE. The report then analyzes value-added services (VAS) in the post LTE era. The research takes an umbrella approach as it evaluates data, mobile advertising, and mobile apps first, and then considers market verticals.
The authors explain how revenues are realized in each market. They examine Rich Communications Suite (RCS) and Voice over LTE (VoLTE). The report describes how the market will develop, in general, and also evaluate what countries are likely to adopt VoLTE by taking a detailed look at infrastructure, spectrum, and the competitive landscape in each country.
The report includes forecasts for 2013 - 2018 for every major VAS application category including:
- Mobile Data
- Voice over LTE (VoLTE)
- Rich Communication Suite (RCS)
- Mobile Advertising
- API-based Apps
- Social Networking
- Coupons and Loyalty
- Mobile Gaming
- Mobile Virtual Goods
- Video, TV, and Second Screen
- Mobile Health
- Mobile Entertainment
- Machine-to-Machine (M2M)
- Connected Vehicles
- Public Safety
- Messaging (non RCS)
- Small Cell Targeted Advertising
The report includes conclusions and recommendations for network operators, content providers, application developers, and infrastructure providers. The Report also includes vendor analysis from selected companies including Empirix, OpenCloud, Openmind Networks, Samsung, and Tropo.
- Nokia Siemens Networks
For more information visit http://www.researchandmarkets.com/research/ndsfrv/mobile
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