MobileCause Leads Mobile Giving Market With 40% of Nation's Top Nonprofits Moving From Disaster Relief to Fundraising

LOS ANGELES, Jan. 12, 2011 /PRNewswire/ -- MobileCause, the leading mobile giving platform in the U.S., has been steadily building a mobile giving client base since 2009 and officially announced today it currently represents nearly 40% of the top U.S. nonprofit organizations – including The Salvation Army, United Way, Goodwill, Special Olympics and Boys and Girls Club of America among many others.  MobileCause has been the premiere choice for a comprehensive mobile giving strategy and channel.

According to the Kaptivate Group, half of all nonprofits will adopt mobile by 2012, thus creating a need for established providers like MobileCause to continue to mobilize fundraising and cause-driven call-to-action campaigns in new, engaging, and highly profitable ways.

Mobile has now begun to mature from a disaster relief tool to every day fundraising tools, and these cutting-edge technologies allow nonprofits to address previously untapped donor bases as well as eager-to-give micro-donors.

"After reviewing the options, the choice for us was clear," said Jason Wood, Director of Internet Services at The Salvation Army National Headquarters.  "MobileCause delivers a strong balance of great technology, nonprofit background and service."

On the near one year history of the Haiti disaster, the mobile channel is taking a very similar but accelerated path to online giving – transitioning from disaster relief only to a more accepted fundraising tool;  "MobileCause's team and platform is well positioned to serve large nonprofit organizations as mobile giving becomes the premier next generation giving channel and begins to pivot from a disaster focus to a robust overall fundraising tool," says Doug Plank, Founder/CEO of MobileCause.  "MobileCause is about fundraising, engaging the donor base on an ongoing basis and communication over the mobile channel.  We provide the best mobile fundraising engagement solution for nonprofits – it is robust, streamlined, convenient, and offers the highest security for those donating to a cause."

Online Giving vs. Mobile Giving Growth

Mobile technology is primed to become today's preferred donation method with nearly 300 million mobile users in the U.S. alone, and smart phones outnumbering computers three to one.  In 2010, SMS donations raised more than $35 million for Haiti disaster relief and brought mobile giving to the attention of the public at large – and the nonprofits in need of dollars to support numerous relief efforts.  Statistics show that mobile giving growth trumps online giving.  In the second year of online giving, $300,000 was raised; in the third year, donors gave $10 million online.  Mobile giving's rate of growth in its first year, reaped $500,000, and its third year reached close to $40MM.

MobileCause's Innogive Conference, March 16, 2011, Washington DC

Underlining their role as mobile giving technology leaders, MobileCause pioneered the first mobile giving conference and is now hosting its second mobile giving conference, Innogive, in 2011.  The conference will take place in Washington DC on March 16th from 8 a.m. – 5 p.m. in cooperation with the 2011 Nonprofit Technology Network Conference.  MobileCause's Innogive Conference will discuss mobile giving's fundraising and communications tools, uncover best practices implementation, and analyze where the mobile giving sector is going in 2011 and beyond.

Featured sponsors include Microsoft, Transactis, Mobile Messenger, Merkle, Ascham Marketing and List Giant among others.  Innogive registration is now open at http://www.innogive.org/register.html

About MobileCause

MobileCause (http://www.MobileCause.com), named a Top 100 Private U.S. Company by AlwaysOn Media, is a leading web service platform for mobile giving, CRM and donor communication.  MobileCause delivers nonprofit organizations a simple-to-use web services software solution for the complete launch and management of micro and macro mobile giving, messaging, CRM, text polling and text-to-IVR over SMS and Twitter.  MobileCause is a company comprised of leading nonprofit and technology professionals with the right blend of experience to help non-profits take these 21st century tools to help grow, engage, and retain their member and donor base.  To view MobileCause's robust product offering go to www.MobileCause.com.

SOURCE MobileCause