MobileCause Partners with Jewish Federation of Greater Houston to Raise Text Donations for The HJCF Berry Family Fund for Orphans

LOS ANGELES, July 27, 2011 /PRNewswire-USNewswire/ -- MobileCause (www.mobilecause.com), the leading provider in the U.S. for mobile communication, CRM and fundraising services, announced today that it has partnered with the Jewish Federation of Greater Houston to raise donations for The HJCF Berry Family Fund for Orphans.  Three weeks ago, a tragic car accident took the lives of Josh and Robin Berry leaving their three children, ages 9, 8 and 6 severely injured, and the older two paralyzed from the waist down.  In response to this tragic accident, Houston Jewish Community Foundation established The HJCF Berry Family Fund for Orphans, which will benefit individual children with urgent financial needs who are orphans due to the loss of their parents from catastrophic incidents, and who currently reside or previously resided in the Greater Houston area, with preference being given to the three Berry children. MobileCause is facilitating a quick and efficient way for anyone with a cell phone to donate to The HJCF Berry Family Fund for Orphans.  

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In a matter of days, MobileCause and the Jewish Federation of Greater Houston, organized a "text2give" campaign allowing people to make a carrier billed micro-donation of $10 by texting the word "Berry" to 85944 via mobile phone.  The money collected will be distributed directly to The HJCF Berry Family Fund for Orphans.

"We were immediately drawn to this family when we heard about the accident and contacted our friends at the Jewish Federation to see if they'd be willing to work with us to help those kids," said MobileCause CEO Douglas Plank.  "We know people want to help, and we know they're also very busy.  Our company is simply the vehicle that makes it easy to make a donation – all you need is your cell phone."

The significance of mobile technology as a fundraising, communication and CRM tool is growing as nonprofits and recipients alike realize its benefits: fast, viable, cost effective, and user friendly.  The quick response in The HJCF Berry Family Fund for Orphans illustrates how the mobile user community can partner with traditional and social mediums to have a significant and measurable impact for good.

For more information on MobileCause and other current fundraising efforts please visit: www.mobilecause.com.  

About MobileCause
MobileCause (http://www.MobileCause.com), named a Top 100 Private U.S. Company by AlwaysOn Media, is a leading web service platform for mobile giving, CRM and donor communication. MobileCause delivers non-profit organizations a simple-to-use web services software solution for the complete launch and management of micro and macro mobile giving, messaging, CRM, text polling and text-to-IVR over SMS and Twitter. MobileCause having served a thousand customers delivered over five thousand campaigns and raised Millions of dollars on behalf of non-profits is a company comprised of leading non-profit and technology professionals with the right blend of experience to help non-profits take these 21st century tools to help grow, engage, and retain their member and donor base.  To view MobileCause's robust product offering go to www.MobileCause.com.

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For more information contact:
Shana Starr / Jason Kirshner
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SOURCE MobileCause