MobiTV Accelerated Media Platform Powering MobiTV, Inc. Success in 2010

EMERYVILLE, Calif., Oct. 6 /PRNewswire/ --Building upon a record-setting year of delivering the most managed video content to the largest managed mobile subscriber base, MobiTV, Inc. showcases its convergence solution, built on its proven MobiTV Accelerated Media Platform (MobiTV AMP), which delivers billions of minutes of video annually. MobiTV AMP extends the company's reach, through its recently announced convergence solution, supporting multi-screen distribution for content across all devices.

MobiTV AMP advances time-to market at a fraction of the cost of other multi-vendor solutions on the market. The end-to-end managed service platform supports full Digital Rights Management, multiple subscription options and flexible deployment methods across every screen for a seamless experience.

"We have seen great successes this past year, from growing our partners to include every major carrier in North America to supporting the biggest event in mobile history all powered by our scalable, flexible platform," said Kay Johansson, CTO, MobiTV, Inc. "With our convergence solution, we're enhancing our existing platform and continuing to innovate the delivery of media."

MobiTV AMP powers the most popular consumer applications in mobile media and has marked major milestones for MobiTV, Inc. in 2010. Its own branded application, MobiTV, is powered by MobiTV AMP, and in April became available on the iPhone, surpassing 1 million downloads in four short weeks, becoming a top grossing app in iTunes.

Midway through the year, the company expanded to the Android platform, becoming integrated with nearly every major mobile operating system.

In June, the MobiTV Accelerated Media Platform delivered more than 100 million minutes of live and on-demand World Cup coverage for ESPN Mobile TV – more than 75 percent of live World Cup game coverage to U.S. mobile phones was delivered with 100 percent uptime.

This fall, MobiTV AMP is powering NFL Mobile on Verizon Wireless and college football with ESPN Mobile TV, based on the company's principles of agile development, intelligent media delivery and proven track record of successfully powering high volume, live events.

MobiTV, Inc. is the industry leader in the delivery of managed video to mobile devices, and world-class companies depend on the operational reliability of the MobiTV Accelerated Media Platform with an end-to-end solution to deliver content to over 13 million managed subscribers.

About MobiTV, Inc.

MobiTV, Inc. is the leading provider of technology solutions that deliver media over wireless and broadband networks. MobiTV, Inc.'s flexible platform powers an end-to-end managed service for content ingestion, encoding and optimized delivery of media for major mobile operators including AT&T, Sprint, T-Mobile and Verizon, as well as marquee partners like CBS, ESPN, MTV Networks, NBC, Warner Music and more.

The strength of the MobiTV, Inc. technology platform is showcased through the company's own product called MobiTV, a feature-rich, personalized and intuitive mobile experience.

MobiTV, Inc. powers the experiences of live television, premium and primetime programming, video-on-demand, as well as digital and satellite music services across hundreds of mobile handsets on all major device platforms including RIM, BREW, Java, Android, iPhone, WebOS, WinMo, Palm and more.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, California. For more information about MobiTV, Inc.'s hosted content delivery technology and solutions, please visit http://mobitv.com/platform-technology

SOURCE MobiTV, Inc.