MobiTV, Inc. Announces Multi-Screen, Cross-Platform DRM Solution

LAS VEGAS, March 18 /PRNewswire/ -- MobiTV, Inc. is broadening support to its managed technology platform carriers and operator customers with a robust and secure Digital Rights Management (DRM) solution that enables users to store content on their mobile device and watch it offline wherever they want.

MobiTV, Inc.'s DRM solution will allow for a number of business models including subscriptions, rental, content metering, and sharing of content across multiple devices and platforms. By having the same DRM solution on all platforms, MobiTV, Inc.'s technology allows easy authentication with minimal involvement by the end user.

"It was imperative for us, as multi-screen distribution becomes core to our business, to create a solution that allows for consumption of content on multiple screens and platforms, whether someone is on a plane or sitting in front of their home television," said Cedric Fernandes, VP Technology, MobiTV, Inc. "This solution provides the ability to track and supply content rights for the end user as well as the device, creating new business models around the multi-channel screen viewing concept."

One of the major stumbling blocks in the past was that in order to support multiple devices and multiple platforms, there needed to be support for several different DRM technologies. This made DRM implementation both expensive and complex from operational and licensing perspectives.  MobiTV, Inc. worked closely with its content partners to create one cost effective solution that spans multiple devices.

About MobiTV, Inc.

MobiTV, Inc. is the leading provider of technology solutions that deliver media over wireless and broadband networks. MobiTV, Inc.'s flexible platform powers an end-end managed service for content ingestion, encoding and optimized delivery of media for major mobile operators including AT&T, Sprint, T-Mobile and Verizon as well as marquee content partners like CBS, ESPN, MTV Networks, NBC, Warner Music and more.

The strength of the MobiTV technology platform is showcased through the company's own product called MobiTV, a feature-rich, personalized and intuitive mobile experience.

MobiTV, Inc. powers the experiences of live television, premium and primetime programming, video-on-demand, satellite and digital music services across hundreds of mobile handsets and support client applications that include RIM, BREW, Java, Android, iPhone, WebOS, WinMo, Palm and more.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, California.

For more information about MobiTV, Inc.'s hosted content delivery technology and solutions, please visit www.mobitv.com/technology

For more information about commercially-available applications powered by MobiTV, please visit www.mobitv.com

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

SOURCE MobiTV, Inc.