Mobixell Introduces Load Distribution Management (LDM) to Reduce Total Cost of Ownership (TCO) of Mobile Internet Infrastructure and Traffic Management

SAN JOSE, Calif., Nov. 2, 2010 /PRNewswire/ -- Mobixell Networks, a leading provider of rich-media mobile data solutions, announced today the general availability of its Seamless Access Load Distribution Management (LDM), a converged mobile data IP traffic balancing software solution that provides mobile operators with the balancing, availability and intelligent traffic management capabilities of a traditional hardware-based load balancer. The module lowers the Total Cost of Ownership (TCO) of network upgrades by as much as 65-75(1) percent while providing increased flexibility in network planning and implementation along, through incremental, de-facto unlimited expansion of network capacity and total bandwidth. The Seamless Access LDM is already in production in multiple Tier-one mobile network operators in Europe, Latin America and Asia Pacific.

It is forecast that mobile operators will be increasing their network capacity at a faster rate than ever before over the coming years, an unprecedented 108 percent compound annual growth rate (CAGR) to 2014(2). Software scalability in the traditional hardware approach is often limited by the network infrastructure in which it was initially deployed. That means network infrastructure, especially around the load balancer component, has to be replaced as often as every two years.  

Seamless Access LDM lowers the TCO of network capacity upgrades by enabling mobile operators to eliminate the usual need to overhaul hardware-based load balancers (performing a 'forklift upgrade') but perform incremental expansion of the network capacity in line with the actual bandwidth requirements. With this new module the Seamless Access fundamentals of incremental, unlimited growth also apply to the load-balancing stage of today's fast growing mobile data access solutions. The module achieves the same results as a hardware-based solution with regard to load balancing, health detection and service availability through an innovative combination of server resident software and Policy Based Routers (PBR).  Located in the core of the mobile data network, the Seamless Access LDM acts as a centralized intelligent decision-making platform, enabling consolidation of diverse mobile services. Implementing Seamless Access LDM enables the consolidated services provided by Seamless Access to also make use of its load-balancing capabilities, hence contributing to lowering the TCO associated with mobile services.

Noam Green, Associate Vice President of Corporate Marketing at Mobixell: "Feedback from our customers tells us that mobile operators are already fighting hard to cope with the rapid growth in mobile broadband and mobile Internet usage. We realised operators have to be more efficient, more flexible, and most importantly more cost effective to keep pace with this onslaught.  Faced with operators' growing need to save on hardware expenditure while maintaining flexibility, we developed Seamless Access Load Distribution Management, an innovative streamlined solution to one of the toughest challenges facing mobile operators."

Seamless Access LDM is the newest module to be added to Mobixell Seamless Access, a converged mobile data traffic solution designed to support existing and future generations of mobile internet and mobile broadband services. The platform sits at the core of the mobile data network allowing robust, centralized and intelligent decision-making to be applied to all types of mobile data traffic. It seamlessly orchestrates the way subscriber services and network elements interact with one another or orchestrates the use of other enablers for user services, and selectively applying value-added services when required on a per application and per subscriber basis.

(1)  65-75 percent cost saving is based on a mobile operator with two sites growing from 6 Gbps in 2010 to 26 Gbps by 2014, comparing Seamless Access LDM with a typical hardware-based Load Balancer approach. Click here for a web version that includes a graph representation.

(2)  Globally, mobile data traffic will double every year through 2014, increasing 39 times between 2009 and 2014. Mobile data traffic will grow at a CAGR of 108 percent between 2009 and 2014, reaching 3.5 exabytes per month by 2014. As published by Cisco VNI earlier this year.

About Mobixell:

Mobixell Networks is a global provider of rich media, mobile internet and broadband solutions. These solutions enable mobile operators to achieve their 'least cost, smartest pipe' strategy by intelligently managing surging mobile data and video traffic while giving subscribers an exceptional user experience. Mobixell has more than 350 deployments, including Verizon, Vodafone, Bharti, Orange and Telefonica, providing specially adapted services in mobile video and TV, mobile messaging and mobile advertising. Founded in late 2000, Mobixell is a U.S.-based company with additional offices in the UK, Germany, Switzerland, India, China and Israel. For more information, visit the company's website at http://www.mobixell.com.

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SOURCE Mobixell Networks