Mobixell Joins F5's Technology Alliance Program to Help Operators Maximize Data Traffic Optimization

SAN JOSE, Calif., Feb. 9, 2011 /PRNewswire/ -- Mobixell Networks, a provider of rich-media mobile data solutions, announced today that it has joined F5 Networks' Technology Alliance Program (TAP). The partnership focuses on expanding F5's approach to Service Delivery Networking (SDN) to deliver solutions for managing, monetizing, and optimizing mobile traffic and services. Mobixell's Seamless Access solution reduces operating expenditure related to data traffic by optimizing video and accelerating Web data, as well as facilitating the introduction of new mobile broadband services.

"The mobile data Tsunami requires mobile operators to optimize their network and to be extra agile in providing new, innovative services. The cooperation between Mobixell and F5 empowers operators to provide smarter, more efficient and more profitable data services, enabling them to differentiate themselves from their competitors," said Noam Green, AVP of Corporate Marketing at Mobixell.

"We focus on partnering with companies that provide added value and ROI for our customers," said Mike Lee, Director, Service Provider Partners at F5 Networks. "Many organizations have already experienced the benefits of deploying F5 and Mobixell solutions together. By welcoming Mobixell into our Technology Alliance Program, we're excited to broaden our ecosystem of SDN partnerships and provide a path for future integration and interoperability efforts."

Mobixell Seamless Access is a converged mobile data traffic solution designed to support existing and future generations of mobile Internet and mobile broadband services. The platform sits at the core of the mobile data network allowing robust, centralized, and intelligent decision-making to be applied to all types of mobile data traffic. The platform enables mobile operators to achieve overall network efficiency, Web and video consumption, as well as data services monetization, while simultaneously improving end-user experience and reducing operators' total cost of ownership (TCO). Seamless Access provides intelligent optimization techniques for media and video, including behavioral based optimization, content and device aware transcoding, and network aware optimization (dynamic bit rate adaptation and automatic cell congestion detection). This intrinsic flexibility provides the opportunity to more comprehensively monetize traffic and also ensures a handling of traffic that best matches cost with revenue.

Mobixell will be exhibiting its Seamless Access solution at Mobile World Congress 2011 in Barcelona from 14th to 17th February. Mobixell will be in the Hospitality Suite, Hall 1 Level 1, S65. To arrange a meeting at the show get in touch with Mobixell.

About Mobixell:

Mobixell Networks is a global provider of rich media, mobile Internet and broadband solutions. These solutions enable mobile operators to achieve their 'least cost, smartest pipe' strategy by intelligently managing surging mobile data and video traffic, while giving subscribers an exceptional user experience. Mobixell has more than 350 deployments, including Verizon, Vodafone, Bharti, Orange, and Telefonica, providing specially adapted services in mobile Internet, video and TV, and mobile messaging. Founded in late 2000, Mobixell is a U.S.-based company with additional offices in the UK, Germany, Switzerland, India, China, and Israel. For more information, visit the company's website at http://www.mobixell.com.

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SOURCE Mobixell Networks