Mocean Mobile Launches Ad Network-Ready Display Advertising Platform

NEW YORK, June 11, 2012 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology platform for publishers, developers and app stores, today announced the launch of its new ad-serving product, MAST for Ad Networks. The latest offering in Mocean Mobile's product portfolio, MAST (Mobile Ad Serving Technology) for Ad Networks, was developed out of a strong demand in the digital marketplace, and is equipped to support the sheer volume of mobile ad impressions being served and delivered across multiple devices and in mobile web and apps worldwide.

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With the launch of the industry's first network-ready ad serving product, ad networks can now deploy mobile ad campaigns. For several years, hundreds of online ad networks have seen a significant and growing portion of potential ad impressions being requested by mobile devices. Until now, those online ad networks have been unable to monetize those impressions effectively. MAST for Ad Networks will allow networks, including developers with a network of apps, to fully leverage and monetize their mobile and tablet device inventory across a multitude of publisher properties, resulting in increased revenue and client retention.

"Until now, there has been no ad-network specific platform available, and there has been a growing sense of urgency among both online and mobile ad networks for an advanced mobile-specific solution," commented Julie Preis, senior vice president of product management at Mocean Mobile. "In response, Mocean Mobile has built this network-ready ad platform that meets our industry-recognized mobile ad serving standards. Essentially, MAST for Ad Networks provides our clients, both current and future, with the ability to grow their mobile network business, and most importantly, monetize the millions and/or billions of requests an ad network can see in any given month."

Mocean Mobile has integrated full rich-media capabilities into the platform, thereby letting the ad networks' clients focus on the strategy and messaging of the campaign and, ultimately, deliver higher user engagement and interaction. Another key differentiator of the MAST for Ad Networks product is its streamlined real-time reporting and measurement tools. Now, multiple sales teams inside the organization can not only increase cross-platform sales, but they can also measure the effectiveness and reach of their mobile campaigns against defined goals and expectations.

The platform is currently available to Mocean Mobile customers. Ad networks looking to take advantage of MAST for Ad Networks can contact [email protected].

About Mocean Mobile

Mocean Mobile created one of the first mobile technology platforms that powers mobile revenue opportunities for publishers, developers and app stores by giving them the ability to serve display ads to all mobile devices including smart phones and tablets. By integrating with the majority of third-party ad networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state-of-the-art direct sales campaign management with ad network mediation for the mobile world.

Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob. Mocean Mobile currently provides mobile ad serving solutions for customers such as Microsoft, Skype, RIM and TV Guide. It operates under parent company Mojiva Inc., a privately held company backed by Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments. Follow Mocean Mobile on Twitter, like us on Facebook or learn more at http://www.moceanmobile.com.

SOURCE Mocean Mobile