MIAMI, May 6, 2011 /PRNewswire/ -- Discovery Home & Health (DHH) released this week Modalista, a short video format based on useful and practical fashion and style tips, developed specifically with today's woman in mind. The viewer will be able to enjoy these clips during Discovery Network's programming in its women dedicated channel, considered the number one in its genre with a total audience of over 10 million subscribers in Latin America. Irma Martinez, the most renowned Latina stylist, will share with viewers her secrets, accumulated during more than a 20 year career working with top brands and celebrities.
Some of the topics that will be featured in these capsules are: how to choose the bathing suit according to your figure, five different looks with the same dress, change your look in only three steps, learn to use color and print, among others. About Modalista, Martinez said: "I am really proud of this project, it allows me to share all my know-how and experiences with the Latino audience. We all want to look good because we know that our personal appearance and developing a sense of style are winning tools for success. My vision is not only to share this advice but also to become your accomplice in the process. Thanks to Discovery for this platform and opportunity."
Modalista is a project born from the association between Dynamo and Trendy Inc. Dynamo is one of the most awarded and internationally acclaimed Latin American film and TV production companies. With this project Dynamo is stepping into other formats. Trendy Inc. is the leader in area of fashion services for the entertainment and lifestyle industries. Irma is the co-founder and creative director of the company with its headquarters in Miami.
SOURCE Discovery Home & Health