LOS ANGELES, May 16, 2019 /PRNewswire/ -- One of the fastest growing needs in today's multi-cultural world is designing clothing for the athletic, medical, and professional women who are also observant/religious. The MODEFYwear line allows women to embrace their heritage without sacrificing fashion or comfort.
"There is nothing else like it," says company founder and CEO Melissa Scott. "We believe the playing field in sports, work, and life should be equal. That's why we have taken traditional athletic wear and modified them for those who want more coverage, comfort, function, and more importantly, more pockets to cater to the modern & digital lifestyle."
MODEFYwear has received numerous awards and recognitions, including 2018's "Small but Mighty Award' by Inc. Magazine. It also appeared on "She Tank" where the brand won investments from TV celebrity chef Cat Cora, Grammy winning producer Nicole Ehrilch, philanthropist Cat Curry and True Religion Jeans founder Kym Gold.
MODEFYwear understands the needs of women who dress in traditional garments (mainly Muslim, observant Jewish, and Indian women) and of athletes who dress modestly, and we want to give them fashionable choices that truly allow them to be more functional and comfortable in today's digital era. Without compromising the integrity or style of their clothing, we want to make it easy for them to use modern technology such as cellphones, personal music gadgets, hearing aids, Bluetooth, stethoscopes and more. We've done this by designing the first ever hijab for the digital era, the first kurta featuring technology compartments and the first modest surf dress. We have incorporated the latest UV protection fabric, pockets and tech-wearable compartments in hijabs, skirts and kurtas. All designs abide by various religious guidelines of covering arms below the elbows and legs below the knees.
MODEFYwear's founder Scott served in an executive capacity for the Olympic Games for over 20 years and has been deaf since birth. "While working for the Olympics and having to travel to places where the hijab is a cultural norm, I had a hard time wearing one over my hearing aids", says Scott. "I set out to design a hijab that I could wear. At the same time, many athletes were interested in my designs as it made long hours of training more comfortable with our patent pending ear holes, interior pockets, and ear bands for hearing aides, glasses and Air Pods."
MODEFYwear is currently available at MODEFYwear.com.