MODELINIA Offers Inside Access to Fashion Week

NEW YORK, Sept. 15 /PRNewswire/ -- MODELINIA, a multi-platform media brand where supermodels share their fashion, beauty and lifestyle secrets leaps off the web during Mercedes-Benz Fashion Week in September.  The fashion-centric entertainment brand and brainchild of the creators of Project Runway partnered with Twitter, created a broadcast television show, a limited-edition magazine and launched an iPad application as well as continued its extensive, daily coverage on www.modelinia.com.

(Photo:  http://photos.prnewswire.com/prnh/20100915/NY65386 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100915/NY65386 )

This year Twitter created an official hub for Fashion Week and chose to partner with @MODELINIA, which has over 125,000 followers, to report and cover The Scene, the website's column on the people and parties who make fashion week the most stylish place to be.  Modelinia regularly updates Twitter's fashion week 'scene' feed with event coverage, sightings and photos.  To check out Modelinia's Fashion Week coverage visit http://fashionweek.twitter.com/.

"MODELINIA is a great partner for Twitter, because they have deep, direct, and authentic insider access to the world's top Supermodels, and that's a key piece to covering the 360 degree fashion week experience," said Dick Costolo, COO of Twitter.

MODELINIA Fashion Week TV is a fashion and entertainment news program; giving viewers an insider's pass to fashion's most intriguing personalities, coveted collections and exclusive events.  The 30-minute show, hosted by Veronica Webb and MODELINIA blogger Bianca Posterli, takes you behind the scenes with some of today's top designers  and models including Derek Lam, Prabal Gurung, Crystal Renn and Heidi Klum. The show airs on NYC Life (Channel 25) throughout Fashion Week. Check nyc.gov/media for local cable and satellite listings.  The program can also be seen on Hulu.

"NYC life is proud to feature MODELINIA Fashion Week TV once again as it covers the best of New York fashion at Lincoln Center," said Katherine Oliver, Commissioner, Mayor's Office of Media and Entertainment. "The show gives our viewers a unique opportunity to take an inside look at what's happening on the runways and backstage as it spotlights this vibrant sector of the City's economy."

MODELINIA Magazine Issue 2 is a 32-page magazine with four different covers featuring some of the biggest faces in fashion: Erin Wasson, Michelle Alves, Shu Pei Qin and Sessilee Lopez.  Cosmetic giant Maybelline New York is the premier advertiser in the limited edition magazine that was distributed all over New York, with a circulation over 20,000.  The magazine includes stylish models Rosie Huntington-Whiteley, Behati Prinsloo, Agyness Deyn, Karen Elson and Miranda Kerr, fall beauty trends, twitter pictures, and a guide to fashion's new home, Lincoln Center, that highlights places to eat, drink, relax and charge cellular phones.

Model expert Bianca Posterli will be reporting on model spottings, and all the scoop for the MODELINIA blog, MODELINIA Fashion Week TV and social media. Posterli's list of this season's rising model stars, include Lisalla Montenegro, Bo Don, Shena Moulton, Olivia Gordon, Avril Alexander, Chrishell Stubbs, Tayane Leao Melo, Anais Pouliot, Kate Kosushkina, and Yvonne Si.

Just in time for Fashion Week, MODELINIA launched its own iPad application which users can download to learn more about the leggy catwalkers who will run the city for a week.  The application is free to download from the Apple iStore.  

Visit: www.MODELINIA.com for all Fashion Week coverage.  

Follow us: http://twitter.com/Modelinia  Visit: www.nyc.gov/media for local cable and satellite listings  

SOURCE MODELINIA