Modern Living with kathy ireland Features Mountain Mamas and their Innovative Apparel

Tune into E! Entertainment Network as sponsored programming on Thursday, July 16, 2015 and Bloomberg International as sponsored programming on Sunday, July 19, 2015. See market by market listings below.

Jul 14, 2015, 13:21 ET from MMP (USA), Inc.

LOS ANGELES, July 14, 2015 /PRNewswire/ -- MMP (USA) announces a Modern Living with kathy ireland exclusive interview with Mountain Mamas, a company that works with smaller specialty stores to sell their innovative apparel-like products.

Kathy Ireland interviewed Lois Hall, the Head Mama at Mountain Mamas, on this latest segment. Hall spoke with Ireland about the reasons behind starting the company, what they are doing for smaller boutique-like stores, and what makes them stand out.

Mountain Mamas line of apparel-like products was a "natural transition for some of these retailers to get into clothing because they have done so well with jewelry, handbags, and scarves," said Hall.

"They have wanted to venture into apparel but they are afraid because they do not have dressing rooms. Our goal has been to create a product that customers can look at, at a store level, and know that the item will fit them. With our products, we cut it so that it is flowy and it will fit a lot of different body types. These work well and they sell well," continued Hall.

JL Haber, Vice President of Programming for Modern Living with kathy ireland, was quoted stating, "It is about time that a company started working with the smaller companies. The larger companies used to get everything but this is all changing with what Mountain Mamas is doing."

Tune in to see Mountain Mamas on E! Entertainment Network as sponsored programming on July 16, 2015 at 6:30am ET/PT and on Bloomberg International as sponsored programming on July 19, 2015 at 8:00am CET and 10:00am CDT.

About Modern Living with kathy ireland

Modern Living with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Modern Living with kathy ireland airs Thursday mornings throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.

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SOURCE MMP (USA), Inc.