Modern Masters Unveils eCommerce Site with Shopatron

Oct 21, 2010, 13:43 ET from Shopatron, Inc.

SAN LUIS OBISPO, Calif., Oct. 21 /PRNewswire/ -- The name says it all: Modern Masters. The California-based paint and decorative company has been offering state-of-the-art products for the home furnishings and hardware industry since 1962. But until recently, Modern Masters' specialty products weren't available for purchase on its branded website.

Enter: Shopatron.

Modern Masters has partnered with Shopatron to launch a new eCommerce store that allows customers to shop online and still get the benefits of in-store service from local dealers.

Shopatron's eCommerce system allows shoppers to browse Modern Masters' extensive online paint and decorative products catalogue for immediate purchase. Orders are then processed through Shopatron, where they are assigned to local dealers for fulfillment through a wide range of delivery options.

As the world leader in retail-integrated eCommerce, Shopatron offers several options for in-store pickup service, including a ship-to-store option that works well for specialty paint and decorative finish products that may not be in stock at local dealers.

"We're very excited about our new retail integrated eCommerce site because it gives our customers the ability to select from a wide range of specialized products in the sizes and colors they're looking for without sacrificing personalized, local service," said Monique LeMare-Rogers, Director of Marketing at Modern Masters. "Unlike many eCommerce sites, ours gives customers the option of quick delivery to their home or place of business from their local participating dealer. Or, they can opt for in-store pick-up when available, since 40 percent of online customers select this option when offered, according to studies by Forrester Research."

"We are seeing more home furnishings and decorative products companies moving to online selling," said Ed Stevens, Founder and CEO of Shopatron. "As with most industries, the best brands go where the customers are, and more consumers are becoming comfortable purchasing these kinds of products online. Overall, Shopatron's home furnishings and hardware client brands saw a 92-percent increase in online sales in the third quarter of this year."

Modern Masters' Shopatron store and current catalog are available at


Recognized as a leader in the development of innovative products for the decorative painting, faux finishing and the theme/entertainment markets, Modern Masters is the number one supplier of high-end decorative and specialty water-base products worldwide.

Its high-end metallic paints, Venetian plasters and other specialty finishes have been used at some of the most prestigious and high-profile properties around the world, including the Kodak Theatre in Hollywood, Buckingham Palace and the Plaza Hotel in NYC.

Modern Masters is based in Sun Valley, Calif. For more information on Modern Masters products, call 800-942-3166 or visit


Founded in 2001, Shopatron is the only retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup and ship-to-store capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif. For more information, call us at 866-625-5050 or visit

SOURCE Shopatron, Inc.