Modify Launches Fresh Collection of Interchangeable, Customizable, Dope Watches

SAN FRANCISCO, Nov. 15, 2011 /PRNewswire/ -- Modify Watches, the leading interchangeable watch brand uniting accessible fashion with unique personality, unveiled today its sophomore collection of time telling wristwear.  Created with the same hip attitude of its original, but in two sizes "Big" and "Bigger," Modify's new line offers a sleek, streamlined design, a slimmer face and water resistance capabilities.

(Photo:  http://photos.prnewswire.com/prnh/20111115/LA06569)

A modern take on those swappable bands of the 90's, Modify Watches are created for the under-the-radar fashion enthusiast looking to make a bold statement in one go-with-anything accessory.  Offered in a variety of colors and patterns that can be mixed and matched to the wearers liking—Modify Watches focuses on the expression of individuality and personal creativity.  For those looking to bring some flavor into their wardrobe without making their own combination, Modify provides a number of pre-matched sets like 'Bar Fight' Black and Blue and 'Big Pimp-kin' Orange and White. Modify watches are attainably priced at just $40/combination.

"In the crowded timepiece marketplace, we know who we are and who we aren't trying to be," said Modify founder and Director of Player Personnel, Aaron Schwartz. "We listen to our community, we don't take ourselves too seriously and we offer a product that appeals to anyone looking to have a little fun with their wardrobe. Our tagline is Fashionable, Flexible, Modifiable, Dope. Focus on the last word and you'll get us."

With community at the forefront of its business, Modify thinks outside the watch, opening the design floor to its fans by encouraging them to name watches, request colors and create patterns.  Additionally, Modify Watches has taken its brand to the corporate level designing custom watches for Google, Adult Swim, The PAC-12, Hewlett-Packard and currently has licensing partnerships with Deadmau5, Domo Nation, and MLBPA (Major League Baseball Players Association).

More information on Modify can be found at www.ModifyWatches.com. Like us on Facebook at http://www.facebook.com/ModifyWatches or follow us on Twitter @ModifyWatches.

About Modify:
Founded in 2010, Modify Watches is a brand built on freedom of expression.  Mixable and matchable for individual style and character, Modify's interchangeable watches offer dope design for anyday wear. Available in two different sizes and over 75 color combinations, Modify is a brand made for anyone—anytime, anyplace.  A proponent of exceptional personalized service and listening to the community, Modify engages local organizations and fans to help create and name watches.  Modify watches are available for corporate gifting and licensing deals. Learn more at ModifyWatches.com, Facebook.com/ModifyWatches or on Twitter @ModifyWatches.

SOURCE Modify Watches