MoeGo and EarthWise Pet Partner to Power the Future of Enterprise Pet Care

MoeGo and EarthWise Pet drive growth and operational excellence across multi-location franchise networks.

LOS ANGELES, March 11, 2025 /PRNewswire/ -- MoeGo, the LA-based leading pet care management platform, has partnered with Earthwise Pet to transform how multi-location pet care franchises operate, grow, and engage customers. Earthwise Pet has over 200 locations across its family of pet-loving brands, including its newest franchise concept, GROOMBAR.

The pet care industry is at a turning point. With Americans spending over $147 billion on their pets in 2023—including nearly $15 billion on grooming and boarding—franchise operators are looking for ways to scale efficiently. But the market is fragmented, with more than 160,000 grooming and boarding businesses nationwide and no single brand holding more than 5% of market share.

As consolidation continues, brands like Earthwise Pet are securing investments to expand their footprint, bringing standardization, operational efficiencies and brand loyalty to a traditionally underserved sector. But scaling requires more than just growth—it demands technology to keep operations seamless, ensure consistency across locations, and keep customers coming back. This is where MoeGo comes in.

MoeGo + EarthWise Pet: A Smarter Way to Scale

Managing a large network of pet care businesses comes with unique challenges—operational inefficiency across locations, disconnected systems and data silos, data fragmentation making insights hard to gain, and lack of consistent customer experience.

"Our partnership with MoeGo is about more than just software—it's about creating a smarter, more connected pet care business model for our franchise owners," said Michael Seitz, CEO of EarthWise Pet. "We're providing what they need to scale successfully while delivering a best-in-class experience for pet parents."

MoeGo's enterprise software solution provides:

Scalability for Growth – Built to support 200+ locations, MoeGo empowers franchise operators to scale with operational excellence while maintaining full control over expansion.

A Centralized Enterprise Hub – A powerful parent-child structure allows EarthWise and GROOMBAR to push down brand standards, access roll-up reporting and metrics, and leverage AI-driven marketing automation across all locations.

A Modern Customer Experience – A branded GROOMBAR app with integrated online booking, messaging, reviews, membership management and loyalty rewards delivers the seamless digital experience today's customers demand, driving repeat engagement and long-term loyalty.

Already, Earthwise Pet is seeing compelling results, including:

• With MoeGo, 74% of Earthwise Pet brand customers now book online, capturing more bookings that can now occur 24/7, and giving staff valuable time back.
• With MoeGo, Earthwise Pet brand average ticket prices have increased by 18% through automatic add-on recommendations.
• With MoeGo CRM to manage customer review workflows, Earthwise Pet maintains an exceptional 4.97 out of 5 satisfaction rating across more than 4,000 monthly reviews, cementing its brands as proven and preferred by pet parents.

Setting a New Standard for Franchise Operations

By leveraging MoeGo's cutting-edge technology and industry-specific expertise, EarthWise Pet and its franchise partners are poised to achieve unprecedented operational excellence and sustainable growth. This collaboration marks a significant step forward in the evolution of franchise management within the pet care sector, setting a new standard for what enterprise solutions can achieve.

For additional information or to book a consultation with us, please go to www.moego.pet/enterprise, or contact:

Melissa Petty
Head of Enterprise Sales
510-219-3227
[email protected]

About MoeGo
MoeGo is an all-in-one technology platform designed specifically for pet care businesses and professionals. The platform integrates essential functions—including scheduling, marketing, CRM, employee management, payroll, payments, and an enterprise hub—into one seamless system. MoeGo also emphasizes robust security, data privacy, and operational reliability to protect pet care business and support sustainable growth.

About EarthWise Pet
EarthWise Pet, a pioneering leader in eco-friendly pet care, with its mission to transform the pet care industry with sustainable, all‐natural products that support pet health and environmental stewardship. GROOMBAR, the rapidly growing brand within the EarthWise Pet family, is the newest franchise concept, with over 40 mobile and brick-and-mortar salon locations currently under construction or in development.

SOURCE MoeGo