LOS ANGELES, Jan. 14, 2013 /PRNewswire/ -- Moet & Chandon, the Champagne of success and glamour since 1743, feted Hollywood as the official Champagne of the 70th Annual Golden Globe Awards for the 22nd consecutive year. Hollywood's favorite Champagne graced the star-studded tables during last night's Golden Globes, and Moet & Chandon once again returned to the red carpet with its popular philanthropic initiative, "Toast for a Cause."
Now in its fourth year, the annual program honors Hollywood and celebrates Moet's history as the "Champagne of cinema." Golden Globe nominees were invited to raise a toast with Moet & Chandon Imperial minis in support of their favorite charities. For each toast raised, Moet & Chandon donates $1,000 to the chosen charity in the nominees' names. Including this year's outstanding participation, nearly $200,000 has been raised for over 130 charities.
Celebrities, including Kate Hudson, Hugh Jackman, Jon Hamm, Sean "P. Diddy" Combs, Glenn Close, Debra Messing, Julia Louis-Dreyfus, Hayden Panettiere, Steve Buscemi, Aziz Ansari, Nene Leakes, Jack Black and more joined Moet & Chandon this year for Toast for a Cause. Moet & Chandon donated to charities such as the Breast Cancer Research Foundation, supported by Sean "P. Diddy" Combs, the World Wildlife Fund, supported by Kate Hudson, and the St. Jude's Children's Hospital, which is supported by Jon Hamm.
Over 7,500 glasses of Moet & Chandon were enjoyed during one of Hollywood's biggest nights. Celebrities began their evening enjoying 1,500 Moet & Chandon Imperial minis with their chic mini flutes on the red carpet. Once inside the ballroom, 375 magnums of Moet & Chandon Grand Vintage 2004 were uncorked.
To celebrate more than two decades as the official Champagne of the iconic awards show, Moet & Chandon introduced its magnificent 2004 Grand Vintage Brut Champagne to the United States in specially made large format bottles – the perfect debut for one of the House's exceptional Champagnes.
"The 70th anniversary of the Golden Globe Awards is a remarkable milestone and the perfect occasion for a celebratory toast, particularly with the debut of such a special champagne as Moet & Chandon 2004 Grand Vintage Brut," said Ludovic du Plessis, Vice President, Moet & Chandon USA. "We should know – Moet & Chandon is celebrating its 270th anniversary this year."
Off the red carpet, Moet recreated the red carpet experience for all of Los Angeles to enjoy for four days at The Grove. Guests were invited to take their picture at the "Moet Tweet Suite," which featured a giant backdrop of the Golden Globes red carpet and a 15 liter bottle of Moet Imperial. Located in the heart of the Grove, thousands of people walked the red carpet and took their turn in front of the camera at the tweet suite. The digital "Postcards from Hollywood" were shared at twitter.com/MoetUSA and facebook.com/MoetUSA where people could tag themselves and share the experience with friends to celebrate the 70 magical years of this beloved awards show.
About the Hollywood Foreign Press Association
Founded in the 1940s during World War II, the HFPA was originally comprised of a handful of LA based overseas journalists who sought to bridge the international community with Hollywood, and to provide distraction from the hardships of war through film. Sixty-eight years later, members of the HFPA represent 55 countries with a combined readership of 250 million in some of the world's most respected publications. Each year, the organization holds the third most watched awards show on television, the Golden Globe Awards, which have enabled the organization to donate more than $12 million to entertainment related charities and scholarship programs. For more information, please visit www.goldenglobes.org, and follow us on Twitter (@goldenglobes) and Facebook (www.facebook.com/goldenglobes) for exclusive celebrity videos and up to the minute Golden Globes news!
About Moet & Chandon, the Champagne of Cinema
For over 260 years, Moet & Chandon has been the symbol of glamorous celebrations, turning the ordinary into the extraordinary with the pop of a cork. Moet has been the "Champagne of cinema" since the early days of Hollywood, supporting several hundred films since the 1930s, ranging from small productions to international blockbusters, including iconic films such as Love in the Afternoon, The Discreet Charm of the Bourgeoisie, Pretty Woman, Titanic, Ocean's 12, Nine, Up in the Air, and more recently Sex and the City 2 and Wall Street 2. In the same way legendary film directors preserve timeless moments on film, Moet & Chandon continues to showcase its legendary love affair with the magic of movies. Moet & Chandon is part of the LVMH Moet Hennessy Louis Vuitton portfolio, the world's leading luxury goods group. For more information on Moet & Chandon, please visit www.moet.com or follow us on Twitter (@MoetUSA).
SOURCE Moet & Chandon