Mogreet Releases Q2 2010 Mobile Marketing Analytics Report

Verizon Wireless Subscribers and iPhone Users Viewed the Most Mobile Video Messages

Oct 18, 2010, 08:00 ET from Mogreet

LOS ANGELES, Oct. 18 /PRNewswire/ -- Mogreet, the premier video-based mobile marketing platform, today released its Q2 2010 mobile marketing analytics report, which reveals consumer behavior patterns for mobile marketing campaigns that integrated mobile video messages on Mogreet's mobile messaging platform during the quarter. These findings are significant for brands and advertisers in planning how to best leverage messaging in their mobile marketing campaigns.

Mobile video messaging views by mobile carrier:

  • Verizon Wireless - 37.4%
  • AT&T - 31.4%
  • T-MOBILE - 12.4%
  • Sprint - 10.8%
  • Alltel - 1.6%

Mobile video messaging views by handset type:

  • Apple iPhone - 7.2%
  • LG enV 3 - 4.1%
  • LG enV Touch - 3.9%
  • LG enV2 - 2.4%
  • BlackBerry Curve - 2.1%

Mobile video messaging views by region:

  • Houston, Texas
  • South Carolina
  • Phoenix
  • Atlanta
  • New York

Mobile video messaging views by industry:

  • Entertainment
  • Brand
  • Hospitality
  • Retail
  • Real Estate

"Our research shows that iPhone is the most popular device for viewing mobile video messages among all demographic groups, however it is important to note that basic feature phones are still the most dominant devices among consumers," said James Citron, CEO, Mogreet. "The key take-away for brand marketers is that their mobile campaigns must be designed for consumers who use a feature phone. One of the biggest advantages of MMS is the ability to reach nearly 80 percent of mobile phone subscribers, because a smartphone is not required to view multimedia content. This is one reason MMS is increasingly becoming the technology choice of major brands to reach consumers on their mobile."

Mogreet also captured mobile video messaging behavior among U.S. moms and female teenagers (ages 12-17), which are two extremely important demographics among major brand marketers. Research revealed that feature phones were still the dominant device for viewing mobile video messages, with the iPhone and BlackBerry smartphones gaining market share. Below are key findings:

Mobile video messaging views by handset type (Moms):

  • Apple iPhone – 13.7%
  • BlackBerry Curve 8330 – 5.7%
  • BlackBerry Tour 9630 – 3.9%
  • BlackBerry Curve 8530 – 2.1%
  • LG enV Touch VX11000 – 1.9%

Mobile video messaging views by carrier (Moms):

  • AT&T – 37.3%
  • Verizon – 28.6%
  • Sprint – 15.4%
  • T-Mobile – 15.1%
  • US Cellular – 0.8%

Mobile video messaging views by handset type (Female Teens):

  • Apple iPhone – 7.1%
  • LG enV 3 V9200 – 4.1%
  • LG enV Touch VX11000 – 3.9%
  • LG enV 2 VX9100 – 2.4%
  • BlackBerry Curve 8530 – 2.1%

Mobile video messaging views by carrier (Female Teens):

  • Verizon – 37.5%
  • AT&T – 31.6%
  • T-Mobile – 12.3%
  • Sprint – 10.8%
  • Alltel – 1.6%

Mogreet's messaging platform enables the seamless delivery of video, picture and text messages to nearly all mobile phones in North America and Europe. It is a cross-carrier solution that can deliver mobile video to more than 6,100 unique mobile devices in over 170 countries and reaching a total market of more than 1 billion consumers globally.

About Mogreet

Founded in 2006, Mogreet enables marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate in mobile: mobile video messaging. The company has raised $8 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California.

SOURCE Mogreet