PALMER, Mass., July 24, 2013 /PRNewswire/ -- Mohegan Sun Massachusetts today announced a new marketing program that will directly benefit local businesses and tourist attractions throughout the region.
The Mohegan Sun Massachusetts Player's Club Card program will enable guests to receive additional discount and redemption opportunities at participating local businesses and destinations in Central and Western Mass. – generating as much as $60 million to $70 million in rewards points which will be available annually for redemption at participating partners.
While virtually every casino operator has a player's club card program, rewards are typically only redeemable at the retail, hotel, food and beverage outlets located within the casino. This program will cut participating local businesses in on the exciting action at Mohegan Sun Massachusetts while giving guests new options for redeeming their Player's Club points.
"The Mohegan Sun Player's Club Card program will provide millions of dollars in discounts and rewards every year, and guests will be able to redeem points outside our resort casino to benefit the entire region," said Mitchell Etess, Chief Executive Officer of the Mohegan Tribal Gaming Authority. "Mohegan Sun Massachusetts will be a true regional destination and a true partner with local business. This unique marketing program will enable us to further promote tourism and economic growth throughout Western and Central Mass. and directly drive business into the region."
Mohegan Sun has a long history of developing valuable partnerships with local businesses and tourist destinations in the regions where it operates. Under this business partnership model, Mohegan Sun Massachusetts guests will be able to use Player's Club card rewards as a cash equivalent at participating regional establishments to encourage additional patronage. Most any retail business that deals in goods and services is eligible to participate.
Joint promotional opportunities will also be available, such as the inclusion of participating businesses in Mohegan Sun Massachusetts advertising campaigns. This includes direct mail, print and broadcast advertising, and onsite advertising to provide additional marketing and awareness for regional businesses and attractions. Employee discounts will also be available.
"Mohegan Sun Massachusetts is a one-of-a-kind, family-oriented resort with the ideal mix of amenities and entertainment to attract thousands of new visitors from across New England and beyond," added Etess. "We are New England's premier gaming brand, and this marketing program will enable us to work with our local business partners to generate maximum economic growth and revenue for the Commonwealth."
The marketing program, which will be subject to review and approval by the Gaming Commission, allows for an unprecedented scope of mutually beneficial awareness since it can be promoted by Mohegan Sun and its partners.
Mohegan Sun Massachusetts is proposing a nearly $1 billion resort casino in Palmer Mass., which features premier gaming and resort amenities, two hotels, a 70,000 square foot adventure-themed water park and 300,000 square feet of first-rate entertainment, dining and fashion retail options. This one-of-a-kind destination resort will deliver thousands of jobs as well as vendor and other business opportunities to Western and Central Massachusetts.
To learn more about Mohegan Sun Massachusetts, and to join our growing database, please visit: www.MoheganSunMA.com. You can also like us on Facebook and follow us on Twitter @MoheganSunMA.
To inquire about eligibility for the Mohegan Sun Massachusetts Player's Club Card Program, contact:
About Mohegan Sun Massachusetts
Mohegan Sun's world class destination casino resort in Palmer will bring new jobs and economic growth to Western Massachusetts. The nearly $1 billion project will feature two hotels, a water park resort, casino gaming and internationally-known and branded retail stores and restaurants. Mohegan Sun Massachusetts will create thousands of jobs – with the majority of the required workforce expected to come from Western Massachusetts. Mohegan Sun has a long-standing commitment to working with local businesses, community leaders and cultural and tourist organizations. Currently, Mohegan Sun spends nearly $500 million dollars annually in goods and services from local vendors near its Connecticut and Pennsylvania facilities. For more information, please visit www.MoheganSunMA.com
Laura Wareck, Mohegan Sun
P: 617.646.1037 – C: 978.660.9587
SOURCE Mohegan Sun Massachusetts