Mojiva, Inc. Enhances Management Team with New Chief Operating Officer and New Global Vice President Marketing

NEW YORK, Aug. 21, 2013 /PRNewswire/ -- Mojiva, Inc. (http://www.mojivainc.com), a global mobile display advertising company offering both a mobile ad serving platform, Mocean Mobile, and a mobile ad network, Mojiva, today announced two strategic executive appointments designed to further position the company as a global leader in mobile advertising. Bennett Theimann has joined Mojiva, Inc. as the company's Chief Operating Officer, and is responsible for overseeing all finance and operations functions.  Erika Alonso has joined as Global Vice President of Marketing, and is responsible for overseeing all global brand strategy, trade and sales market development, and communications efforts. Theimann and Alonso bring more than 30 years of combined experience leading high performing teams, and will both sit on the executive management team of Mojiva, Inc. reporting directly into CEO David Gwozdz.

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"Mojiva and Mocean Mobile were built on the premise of a mobile-first platform to super-serve the gamut of digital demand and supply display advertising needs. Today, we have added another layer of strength to Mojiva, Inc. with the talent acquisition of Bennett and Erika, and we will benefit greatly from their vast experience in improving company profitability and igniting topline growth," said David Gwozdz, CEO of Mojiva, Inc. "The addition of these two senior leaders will help further cement Mojiva and Mocean Mobile as the standard in mobile advertising technology."

Accelerated Growth and Development

Theimann and Alonso join Mojiva, Inc. at a pivotal time in the growth and development of the company, and their appointments continue a series of strategic initiatives Mojiva, Inc. has made recently, including the announcement of two new industry leading products, Mocean for Advertisers and the Mocean Mobile Exchange. Mocean for Advertisers is a mobile ad-serving product that enables easy integration with brands, agencies, demand-side platforms and trading desks, and allows leading advertisers to directly plan, buy, monitor and manage their mobile ad campaigns from one single dashboard to ensure the highest ROI for each impression. The Mocean Mobile Exchange will be the world's largest mobile ad marketplace in existence and will leverage all of the demand-side sources already integrated within the Mocean Mobile platform in a parallel bid to create liquidity in the mobile ad marketplace. It will increase fill rates and revenues, and standardize the way that Mocean Mobile publishers, networks, ad agencies and their trading desks access inventory within marketplaces.

Theimann's most recent roles include CFO at TargetSpot, Inc., the largest digital audio advertising network, and Senior VP/Chief Procurement Officer at Hachette Filipacchi Media, a magazine and digital publisher subsidiary of the Lagardere Group. His career experience also includes Cellfish Media (CFO), Axel Springer Group (President Designate), and Gruner+Jahr Publishing, a division of Bertelsmann, Inc. (Vice President/General Manager). Theimann earned a MBA in Finance and Investments from Baruch College, and a MA in Economics from the University of Paris-IX-Dauphine.

Alonso is an award-winning marketing executive and brand strategist, and most recently held the role of Senior Manager, Creative Strategy and Market Development at Apple, Inc., where she developed the iAd global brand, authored thought-leadership stories, and led sales development efforts. Prior to her role at Apple, Alonso co-founded her own B2B/B2C brand strategy and creative marketing agency, Stairwell D, which provided support for customers including Discovery Communications, NBC Universal, Admeld and Vibrant Media. Prior to founding her own agency, she was Vice President and Executive Creative Director, 360 Communications, the internal marketing communications, creative and events agency arm of AOL Media Networks. Alonso earned a BFA in Illustration and Communication Design from the Parsons School of Design.

Please visit http://www.mojiva.com and http://www.moceanmobile.com to learn more.

About Mojiva, Inc.

Built on the premise of a mobile-first platform, Mojiva, the mobile ad network, and Mocean Mobile, the mobile ad-serving platform, super-serve the gamut of digital demand and supply display advertising needs, and operate under parent company, Mojiva, Inc.

Mojiva reaches more than 1.1 billion devices globally, represents 8K mobile publishers and apps, and is built on the Mocean Mobile platform. Through deep and open integration with all major rich media providers and ad servers, Mojiva provides ad agencies limitless mobile media execution across smartphones and tablets. Mocean Mobile is one of the first global ad-tech platforms to power mobile opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks, by enabling the ability to serve display ads across all devices.

Founded in 2008, Mojiva, Inc., is a privately held company based in New York City, and is led by a team of advertising and media veterans from Google, DoubleClick, Apple, Yahoo, AOL, Hachette Filipacchi and AdMob. Follow Mojiva and Mocean Mobile on Twitter, or learn more at www.mojiva.com and www.moceanmobile.com.

SOURCE Mojiva, Inc.