MOKO Social Media Announces Updates on the REC*IT Launch Initiative

NEW YORK, Aug. 15, 2014 /PRNewswire/ -- MOKO Social Media Limited (NASDAQ GM: MOKO; ASX: MKB), a provider of highly tailored mobile social community platforms for organized groups, today released the following business update. As planned, the Q3 2014 debut of MOKO's anticipated mobile app, REC*IT, is live and on schedule to meet the demand of U.S. college students. REC*IT's formal launch initiative commences on September 1, 2014.

"We are proud of MOKO's University Relationship Team, which has been diligently guiding on-campus rec directors through the pre-launch set-up process. We are also pleased to report that many of America's most prominent colleges and universities are participating including: Duke, The Ohio State University, University of Michigan, Georgetown University, University of Florida, NYU and Texas A&M amongst others. We only expect for this list, and the subsequent mobile communities, to increase." said Ian Rodwell, CEO of MOKO Social Media.

REC*IT Launch Operational Highlights

• REC*IT "Starter Kits" are being shipped to universities across the country to educate and encourage students to download the REC*IT mobile app.
• Recreation directors at all participating schools will receive REC*IT banded posters, banners, postcards, apparel, and instructions on how to utilize the REC*IT "starter kits."
• A REC*IT sweepstakes, offering one student free tuition for a year up to $30,000, will launch on September 1, 2014 in coordination with the 2014 school year.
• Direct email campaigns aimed at acquiring downloads from current and potential IMLeagues users will be implemented in September 2014.
• An "Explainer Video" has been developed to educate all active intramural athletes and rec center directors about the features and benefits of REC*IT. This video will be live on a REC*IT branded Vimeo page in September 2014.
• Campus rec centers have eagerly provided MOKO with positive REC*IT product content, which is continuously used to populate REC*IT's social media channels in an effort to create conversations and increase engagement between REC*IT users.

Sweepstakes

In order to enter the REC*IT "Win Your Tuition For A Year" sweepstakes, students will download the REC*IT app and then log into their IMLeagues account. The sweepstakes will run from September 1-November 23, with a winner being randomly drawn and announced on November 24. The sweepstakes will be the lead message in MOKO's communication strategy through all marketing channels to incentivize target customers to download and engage with the REC*IT app.

"After over a year of hard work in research and development, the REC*IT app is finally ready to be formally launched," said Rodwell. "We are very proud of the product that has been created and will use the following months to determine user adoption and metrics. We are excited about the next phase in delivering on our Company's business plan."

About MOKO Social Media

MOKO Social Media is the creator of customized mobile applications designed to impact large organized groups and associations through the identification of common interests. Moko provides these tailored groups with the tools to continuously share content, engage, and interact efficiently with others in a community of similar passions, unlike previous social network offerings. These customized mobile platform solutions are developed entirely by MOKO and distributed at no charge to these groups and their members in return for exclusive access and advertising rights. Given the audiences impacted, MOKO commercializes these products with premium targeted mobile advertising.

Moko's technology is currently represented by four products in development for launch in the United States: REC*IT, RunHaven, VOYCIT and Blue Nation Review.  For more information please visit www.mokosocialmedia.com.

Special Note on Forward-Looking Statements

This press release contains information that constitutes forward-looking statements and uses forward-looking terminology such as "anticipate" "propose" "expect" and "will," negatives of such terms or other similar statements. You should not place undue reliance on any forward-looking statement due to its inherent risk and uncertainties, both general and specific. Although we believe the assumptions on which the forward-looking statements are based are reasonable and within the bounds of our knowledge of our business and operations as of the date hereof, any or all of those assumptions could prove to be inaccurate. Risk factors that could contribute to such differences include the performance of the United States and global capital markets and companies in our sector, as well as factors relating to the performance of our business, including intense competition we face; failure to innovate and provide products and services that are useful to users; our ongoing need for capital for investment in new and existing business strategies and new products, services and technologies, including through acquisitions; our dependence on advertising revenues; the potential for declines in our revenue growth rate and downward pressure on our operating margin in the future; increased regulatory scrutiny that may negatively impact our business; legal proceedings that may result in adverse outcomes; failure to maintain and enhance our brand; uncertainty as to our ability to protect and enforce our intellectual property rights; and uncertainty as to our ability to attract and retain qualified executives and personnel. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future intentions as of any date subsequent to the date of this press release.

Contact
Kayla Inserra
Account Supervisor
SpecOps Communications
212.518.7721
[email protected]

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SOURCE MOKO Social Media Limited