NEW YORK, Feb. 22, 2016 /PRNewswire/ -- Molly Butterfoss has been named creative director of NYLON. Her appointment is immediate. Butterfoss will lead design for the print magazine as well as oversee visual continuity across NYLON's digital, e-commerce, and social platforms. She reports to Melissa Giannini, editor-in-chief of NYLON.
Butterfoss comes to NYLON from Pitchfork, where she led a Webby- and National Magazine Award-winning team as senior art director of The Pitchfork Review, Pitchfork.com, festivals and events, as well as all sponsored projects. Prior to Pitchfork, she worked as a designer and interim creative director for The School of The Art Institute of Chicago, and helmed several contracted projects for a variety of companies including Urban Outfitters and NYLON.
"I'm thrilled to welcome Molly to the NYLON team—her depth of talent and experience across multiple platforms is a major asset in this ever-changing media landscape," said Giannini. "As a former illustrator for the magazine, her grasp of NYLON's unique visual identity is intuitive, her creative vision inspired."
NYLON Media continues to expand, having recently been named the brand with the fastest growing average audience in magazine media, experiencing a 138% change year over year that was over three times the second place brand's figures reported by the MPA. In the past month, NYLON has added several more roles, including video editor Tina Vaden, digital market assistant Jenna Igneri, and digital design assistant Ricky Michiels.
NYLON LLC is a leading international provider of pop culture, beauty, music, and fashion content for today's Millennial women with major digital, print, social, influencer, e-commerce, and live event assets. NYLON—launched in 1999 in New York, NY—has grown its dedicated cult following into a global multimedia audience. NYLON is backed by Los Angeles, CA-based Diversis Capital LLC, a North American private equity firm. For more information, go to www.nylon.com.