MoMA Debuts Free iPad App in Conjunction With the Exhibition Abstract Expressionist New York

App Showcases 60 Works of Art Drawn from Major Exhibition at The Museum of Modern Art, with Video, Audio, and Archival Photographs, and More

NEW YORK, Nov. 17, 2010 /PRNewswire-USNewswire/ -- In conjunction with the exhibition Abstract Expressionist New York, on view at The Museum of Modern Art through April 25, 2011, MoMA announces a free application for the Apple iPad, now available through the App Store. The Ab Ex NY App utilizes the technological capabilities of the iPad to foster enjoyment and understanding of major works of art from the Abstract Expressionist movement, which catapulted New York City to the center of the international art world in the 1950s and had a lasting influence on the history of modern art.  The App is an informative and entertaining resource for use before or after a visit to the exhibition, or as a stand-alone guide to Abstract Expressionism through the lens of MoMA's collection.

(Photo: http://photos.prnewswire.com/prnh/20101117/DC02946)  

(Photo: http://www.newscom.com/cgi-bin/prnh/20101117/DC02946)  

The Ab Ex NY App provides iPad users with an immersive mobile experience blending high-resolution imagery, audio, video, mapping, and text in a user-friendly, fluid, and social interface. The works of art can be seen as a group in a visual mosaic on the home screen, browsed by artist or by chronology, bookmarked, expanded in size to examine details, shared with friends via Twitter, or viewed in a slide-show format. Related text from the exhibition places the works in a larger art-historical context.

The Ab Ex NY App features:

• High-resolution images of 60 works of art, drawn from the exhibition and related publication -- including paintings, sculptures, photographs, and drawings -- by artists from the Abstract Expressionist movement, including Jackson Pollock, Barnett Newman, Lee Krasner, and Mark Rothko
• Multiple ways to browse, view, and share works: by chronology or artist, as bookmarks, through zoom and pinch, in slide-show format, and via sharing on Twitter
• 20 short videos, including commentaries from exhibition curator Ann Temkin and hands-on demonstrations of painting techniques and art terms
• Interactive map of New York City and Long Island using text, audio, and archival images to explore where the Abstract Expressionist artists lived and worked
• Excerpt from the publication Abstract Expressionism at The Museum of Modern Art
• Links to purchase the publication or related retail products, to buy tickets to the Museum, and to join as a member

The Ab Ex NY App is available for free from the App Store or at: itms://itunes.apple.com/us/app/moma-ab-ex-ny/id398432441?mt=8

Information is also available at: http://www.moma.org/explore/mobile/abexnyapp.  

Designed and developed by the New York-based firm Deep Focus, in collaboration with a cross-departmental MoMA team of curators, graphic designers, editors, educators, and digital media producers.

The iPad App joins the recently released iPhone App as part of the Museum's ongoing commitment to reach an expanding audience for modern and contemporary art through the creation and development of useful and immersive content for a variety of digital devices.

MoMA's Interactive Options:

MoMA continues to offer several other interactive options, including the free MoMA iPhone App, free museum-wide WiFi access, the MoMA Channel on iTunes (including tours, podcasts, videos, e-books and more), and the interactive kiosks positioned throughout the Museum. Other interactive options include INSIDE/OUT, the MoMA and MoMA PS1 blog; the MoMA Facebook page; and MoMA on Twitter.

For downloadable high-resolution images, register at www.moma.org/press.

Public Information:

The Museum of Modern Art, 11 West 53rd Street, New York, NY 10019, (212) 708-9400

Website: www.moma.org

Blog: www.moma.org/insideout

Facebook: www.facebook.com/MuseumofModernArt

Twitter: www.twitter.com/MuseumModernArt

Videos: www.youtube.com/momavideos

Flickr: www.flickr.com/groups/themuseumofmodernart/

SOURCE Museum of Modern Art