NEW YORK, May 28, 2015 /PRNewswire/ -- Momentum, launching at BookExpo America 2015, provides a new way to generate organic, word-of-mouth marketing by utilizing "social unlocks", an approach to encouraging engagement on social media that rewards fans as a community for their support by unlocking exclusive content.
Until now, this form of social marketing has been complicated to launch and the software necessary to run campaigns has been expensive to build and often restricted to a single social network. Momentum, a hosted, subscription-based software platform, makes social unlock marketing accessible and cost-effective for campaigns of any size.
Momentum allows marketing teams to easily set up social campaigns and create goals across all major social networks. Publishers identify and measure who their fans are, what they're saying, and how many new fans they are reaching, all in real-time.
Momentum has built-in reporting tools, which allow publishers to see how effective a campaign is. By monitoring sales data from Amazon and visitor information from Google Analytics, publishers get a robust picture of how campaigns are influencing sales and site traffic. User data is collected and stored across all social media networks which clients can use to develop valuable insights into their audience.
"Momentum allows publishers a way to generate organic, positive word-of-mouth, and turn every fan into a promoter for the duration of their campaigns," said Jack Shedd, Director, Made by Mess. "Until now, social media advertising was largely a pay-to-play game of sponsoring ads and buying likes and shares across different platforms. Momentum is changing that dynamic by engaging existing fans directly which is more cost-effective and offers better results than traditional display advertising."
Momentum is the first product from Made by Mess, a new initiative by the independent Chicago, IL-based digital agency Mess. Mess builds engaging, award-winning digital marketing initiatives for clients like Sesame Street, Penguin Young Readers, Macmillan, HarperTeen, Hachette Book Group and others. Momentum empowers marketing teams to engage their fans with content they'll love, generating organic word-of-mouth on every major social network.
SOURCE Made by Mess