BELTSVILLE, Md., Aug. 21, 2012 /PRNewswire/ -- Glenn Towle founder and principal of Momentum Agency Management Advisors, a consulting firm that helps marketing communication firms improve management and operations, will be a speaker at Bolo 2012 this October. The digital marketing conference was created by Agencyside, an organization that offers online, on-demand classes in digital marketing, in-person events and consulting to sell and implement digital marketing services. It will be held in Scottsdale, Arizona, this October 7-9.
Towle, also a principal of Merrick Towle Communications, an integrated marketing communications firm specializing in the real estate, energy and nonprofit arenas, created Momentum Agency Management Advisors earlier this year. His advisory expertise is based on his 20+ years of experience as Principal, COO and CFO, and years of advising agencies on navigating operational challenges. He brings a fresh perspective on how operations positions in creative firms can provide critical leadership in dealing with the one constant they all face - change. His goal is to keep entrepreneurial leaders focused on their true passion by reducing managerial burdens and distractions.
For Bolo 2012 in particular, Glenn will focus on the theme "Think Leadership, Not Overhead."
"An unfortunate consequence for firms lacking leadership from the operations side can be constriction of growth and harried, overburdened owners," Towle says. "This can escalate to the point of crisis - financially or culturally for the firm, as well as professionally and personally for the owner."
So he suggests agencies hire accountants, project managers and IT managers in leadership roles to help lighten the operational load, and to help other team members focus on their true passions.
"Properly conceived, accounting, project management and IT roles offer considerable opportunity for leadership within a marketing communication company."
Towle says this is the kind of firsthand experience he can apply to agency clients about establishing sound operational teams.
"When you work with Momentum, you're working with an agency management advisor who takes the time to understand your company and has the expertise to develop improvement strategies tailored to your needs," he concludes.
SOURCE Momentum Agency Management Advisors