MoMinis Secures $4.5 Million Based on the Success of the PlayScape Mobile Mega-Game

MoMinis' succeeded in generating 15 million downloads in three months on Google Play through its Mega-Game distribution platform

Apr 18, 2012, 09:00 ET from MoMinis

TEL AVIV, Israel, April 18, 2012 /PRNewswire/ -- Following the success of the PlayScape Mega-Game as a distribution vehicle for mobile games, existing MoMinis investors BRM Group and Mitsui Ventures are investing $4.5 million in MoMinis' second round of funding.

PlayScape pioneered the concept of Mega-Game in the mobile market: A unified gaming environment with multiple games (50+ titles to date) providing cross-game incentives, one common rewards system and one virtual currency, all completely transferable between games.

"In a market where 99.99% percent of mobile apps languish and disappear, PlayScape offers a solution for mobile game developers, providing distribution and discoverability," said Eran Barkat, Partner at BRM Group. "With 15 million downloads in three months, MoMinis' platform is poised to become a market leader in this high growth market."

A key differentiator of PlayScape is its ability to improve gaming metrics like retention and engagement.  This claim is supported by its rating of 4.7 (out of 5) based on 8000+ reviewers -- higher than the rating of any individual game within PlayScape.

"We're thrilled by the vote of confidence and continued support from BRM Group and Mitsui Ventures," said Itzik Frid, CEO, MoMinis. "We are happy to see that beyond its success in increasing user retention, distribution and discoverability, it's embraced by millions of users as an entertaining mobile experience."

Founded in 2008, MoMinis has become a leading publisher in the mobile market by providing an end-to-end solution for the development and distribution of mobile games. This is the company's second round of funding, bringing the total funding raised to $9.2 million, led by the main investor BRM Group and Mitsui Ventures.

About MoMinis
MoMinis is a leading publisher in the mobile games market, providing an end-to-end solution for the development and distribution of mobile games. The company's PlayScape offering is the first mobile Mega-Game which provides developers with a cross-platform distribution solution that enhances discoverability while enabling end-users to benefit from a cross-game experience with Experience Points and Virtual Currency accumulated in one game completely transferable to any game. PlayScape is available for free in Google Play:

Founded in 2008, MoMinis is a privately-held company funded by BRM Capital and Mitsui Ventures. For more information, please visit

Contact info:
Uriah Av-Ron
PR for MoMinis
US Tel: (646) 755-6120
Int'l Tel: +972-50-7-427-087