Momo Wu, an Emerging Chinese Icon, Becomes Global Spokesperson for Adidas

NEW YORK, Dec. 24, 2013 /PRNewswire/ -- After taking part in the Voice of China competition, Momo Wu quickly rose to fame for her unique style and shown herself deserving of her superstar status. She was recently named the global spokesperson for Adidas and starred in the advertising campaign for Adidas' high-end Stan Smith lineup, which is now available for preorder at Hong Kong's top stores including I.T and Lane Crawford. With the ad's official release at Adidas flagship stores worldwide, Wu has become a new Chinese icon favored by the world's leading brands and gained international popularity for her unique kind of unconventionality, for her refusal to kowtow in order to get ahead and for not blindly following fashion trends simply for the sake of following them.

Since her official debut, Wu has become the face of youth, trends and fashion. In addition to appearing on the covers of the latest fashion magazines, she is also the spokesperson for several top international brands including Suning, Pepsi, Samsung and Maybelline. Her single Live For Now won the 2013 Entertainment Marketing Award. Statistics show that Wu has led to more than 30 percent increases in the sales of the products she represents, as her young and fashionable look has attracted an entirely new audience while facilitating the brand's building efforts.

Wu's instant fame is unexpected but not surprising, according to industry insiders. While many budding artists who make a splash at a talent show simply don't have what it takes to transform that initial splash into true stardom, Wu's emergence as a new rising star comes as a surprise to many industry watchers. Her revolutionary and unique style has given every song she sings a new life. A born superstar, Wu's great sense of fashion keeps her in the spotlight, and high exposure allows her commercial value to grow exponentially.

According to statistics from China's leading search engine Baidu, the music video for the single Live For Now starring Wu, a result of her collaboration with Pepsi, has been viewed more than 300 million times. More than 40 million people enter the search term Momo Wu every month, and she has gained nearly 2 million followers on Sina Weibo. On average, Wu stars in a fashion blockbuster every three days, and her ad coverage is on par with the signal coverage of China Mobile. Furthermore, Wu's popularity has moved beyond China's borders into the international arena. Voice of Korea judge Ahn Chil Hyun said in an interview that Wu is his favorite singer on the Voice of China. Voice of Germany winner Nick covered Wu's first major Chinese online hit Love Love Love Love. Lady Gaga's former stylist Nicola Formichetti commented, "Wu is the future."

Wu's publicist Beijing Enjoy Culture Development Co. Ltd said that the singer has arrived in New York undercover for the shooting of her role in the Adidas ad campaign, which will be soon rolled out at Adidas flagship stores worldwide. Designer Stan Smith is expected to visit China next year to launch the next global trend together with Wu.

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SOURCE Beijing Enjoy Culture Development Co. Ltd