Moms4Moms Movement Partners With Christy Turlington Burns' "Every Mother Counts" Organization

Uses Social Media to Support Moms Around the World this Mother's Day

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Apr 26, 2011, 09:50 ET

NEW YORK, April 26, 2011 /PRNewswire/ -- Americans will spend approximately $14.6 billion this year on gifts for Mother's Day, according to the National Retail Federation. Despite this celebration of motherhood, hundreds of thousands of women worldwide die during pregnancy and childbirth.

Did you know?

The U.S. ranks 41st globally in maternal health care.
15% of all pregnancies result in a potentially fatal complication during labor or delivery.
Pregnancy is the biggest killer of girls ages 15-19 in the developing world.
For every woman who dies in childbirth, 20 more suffer from debilitating complications.
We have the knowledge to prevent 90% of all maternal deaths —and they're often simple, common-sense, affordable solutions.

Moms4Moms asks: what if 1% of that $14.6 billion could be given to this cause?

Leveraging the power of social media, the group plans to raise awareness and funds for Christy Turlington Burns' organization Every Mother Counts. Their new Facebook page "Moms4MomsDay" (http://www.facebook.com/HaveMom-entum) focuses on two initiatives: microdonating, which encourages everyone to give as little as $5, and old cell-phone donation through the group Hope Phones, which refurbishes old phones and donates the proceeds.

The group is asking their vast network of online moms to promote Moms4Moms Day on April 27th and ask for donations to help the cause. Their tagline is "Moms using social media to help Moms in need this Mother's Day! Isn't that what Mother's Day is all about?"

About Moms4Moms:

Moms4Moms is a movement started by Holly Pavlika, founder of Mom-entum, a blog about marketing to Moms using social media and Executive Vice President and Managing Director of Big Fuel, New York. The movement's goal is to "really make Mother's Day about moms" by promoting the allocation of at least some of the money spent on gifts to mothers in need.

Holly partnered with the following twelve influential moms and bloggers to create Moms4Moms Day: Erica Diamond womenonthefence.com, Audrey McClelland momgenerations.com, Molly Gold gomominc.com, Beth Feldman rolemommy.com, Niri Jaganath mommyniri.com, Katja Presnal skimbacolifestyle.com, Kelly Loubet everydaychildhood.com, Julie Cole mabelslabels.com, Linda Grant nycsinglemom.com, Katrina Carefoot ficklefeline.ca, Dagmar Bleasdale Dagmar's momsense and Sherry Aikens babypop.com

About Every Mother Counts:

Every Mother Counts is an advocacy and mobilization campaign to increase education and support for maternal and child health. Every Mother Counts seeks to engage new audiences to better understand the challenges and the solutions while encouraging them to take action to improve the lives of girls and women worldwide. The keystone of the campaign is www.everymothercounts.org, an interactive platform providing the tools to raise awareness, education and action.

SOURCE Moms4Moms