Monarch Dental Expands Into Oklahoma City Market

IRVINE, Calif., June 28, 2011 /PRNewswire/ -- Smile Brands Inc., the nation's leading provider of business support services to dental groups in the United States, is pleased to announce its expansion into Oklahoma in the Oklahoma City market. Monarch Dental, an affiliated brand of Smile Brands Inc., will open an office at Yukon Village in Yukon, OK on July 8th and at University Town Center in Norman, OK on July 22nd.

The expansion into the Oklahoma City market continues the growth and mission of Smile Brands Inc. – to provide "Smiles for Everyone!"® by bringing quality, affordable dental care to local neighborhoods. Smile Brands believes that Oklahoma City, the largest city in the state of Oklahoma with an MSA population of 1,200,000 and relatively low ratio of dentists per capita is a market where the company's model can offer significant benefits to dentists, hygienists and ultimately to patients.

"Smile Brands has been continuously increasing its nationwide presence based on demand from providers and patients, and we are very excited to be expanding into the state of Oklahoma," says Steve Bilt, CEO of Smile Brands Inc. "The Oklahoma City area offers a whole new region for the expansion of Smile Brands, and we look forward to bringing the best possible service to this market."

To help celebrate the launch of the Monarch Dental offices in the Oklahoma City market, Smile Brands will be a title sponsor of the OKC Million, the city's effort to "go on a diet" and lose a million pounds, which will include a booth at OKC Million events and other benefits.  Additionally, the company will drive a park clean-up project throughout the Oklahoma City market in an effort to help "beautify" the area while "beautifying" the community members through dental work.

Smile Brands' patient-centered care model continues to set them apart as an industry leader throughout the United States. By the end of 2010, Smile Brands included a total of 329 affiliated dental offices nationwide, and the company will add 35 more offices by the end of 2011.

The two new Monarch Dental offices locations will be:

Monarch Dental provides families with a convenient, comfortable environment where they can receive the latest in comprehensive, quality dental care. Monarch Dental offers general dentistry, preventive care, children's dentistry, and specialty care services, including orthodontics (braces), oral surgery, periodontics, and endodontics. Monarch Dental accepts most insurance plans including Delta Dental, CIGNA, Aetna, MetLife, Blue Cross & Blue Shield, and United Concordia and offers patients without insurance the opportunity to enroll in ConfiDent dental discount program (1). Additionally, Monarch Dental offers everyone Minimum $500 in financing with no credit check (2) and flexible payment plans, including interest-free (2) or $0 down (3).

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of business support services to dental groups in the United States. Smile Brands Inc. provides comprehensive business support services to its affiliated dental practices so dentists can spend more time caring for their patients and less time managing the nonclinical aspects of their dental practice. Smile Brands Inc. supports approximately 1,100 dentists and hygienists practicing in over 320 Bright Now Dental, Monarch Dental, and Castle Dental offices in 18 states.

Nearly one million people each year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care, including general and cosmetic dentistry, and specialty services such as orthodontics, at Smile Brands' affiliated dental offices.

Based in Irvine, California, Smile Brands Inc. and its affiliated dental practices combined employ approximately 4,200 people nationwide. For more information, visit www.smilebrands.com.

1. The ConfiDent discount program is for those without insurance or non-covered services for insured patients. See office for a complete and detailed price list, some services are not eligible for ConfiDent discount. Discount based on regular price or UCR (usual customary rate).
2. $500 financing and interest-free payment plans require valid photo ID and a checking account or credit card.
3. $0 down payment plans available on approved credit

Modern Dental Professionals – Oklahoma, P.C.

SOURCE Smile Brands Inc.