PHILADELPHIA, April 3, 2014 /PRNewswire/ -- Digital marketing leader, Monetate, today announced that Bob Lawson, formerly of RingCentral, has been named Chief Financial Officer for Monetate. Lawson brings to Monetate proven expertise in helping pre-IPO and public companies drive organizational improvements and achieve outstanding financial results.
With more than two decades of experience in finance and technology, Lawson will oversee all Finance, Accounting, Administration and Legal functions at Monetate. He will leverage his deep expertise to provide insightful and trusted counsel to the executive management team and Board on both financial and broad-based business issues. Lawson will report directly to Monetate CEO, David Brussin.
"Monetate is fundamentally transforming marketing in the digital age - creating more relevant and respectful customer experiences for the world's leading brands," said Bob Lawson, CFO, Monetate. "I'm thrilled to join Monetate during this critical and exciting stage of its growth and am eager to help lead the team as we continue to grow the brand worldwide."
In his previous role, Lawson was the senior vice president and chief financial officer at RingCentral, where he implemented the processes and systems needed to enable RingCentral's 2013 IPO, while dramatically increasing revenue. He also led investor relations for the company. Prior to RingCentral, Lawson served as senior vice president and chief financial officer of Codexis, Inc., where he successfully led the first IPO of an advanced biofuel company in April 2013. Before that, Lawson was vice president of finance for Intuit, Inc.'s TurboTax and Quicken businesses. While at Intuit, he held various senior financial management positions, including vice president of investor relations and financial planning and analysis. Prior to Intuit, Lawson served for 15 years in various financial management roles at General Electric.
"We couldn't be happier that Bob Lawson has joined the Monetate team," said David Brussin, co-founder and CEO, Monetate. "Bob's impressive financial, operational and business management experience with high growth companies will be critical to Monetate's continued success as we usher in the future of personalized marketing."
Lawson holds a Bachelor of Science degree from Iowa State University in Ames, Iowa and lives with his wife and children in Palo Alto, CA.
This appointment comes at a time of rapid and sustained growth for Monetate. As the leading SaaS marketing company, Monetate has more than doubled its revenue over last year and grown to over 220 employees globally.
Monetate is a marketing acceleration software company that believes when the customer wins, the marketer wins.
A new kind of marketing technology, the Monetate Acceleration Cloud lets marketers understand their customers' situations, behaviors and preferences, and act on those insights with in-the-moment, relevant experiences, targeted to the right customer at the right time. The Monetate Acceleration Cloud runs above traditional infrastructure and is accessed through one seamless interface.
Monetate generates billions of dollars of new revenue for businesses, helping them grow 39 percent faster than the industry average. Brands such as Best Buy, National Geographic, and Celebrity Cruises rely on Monetate to put the customer first, creating stronger relationships that drive sustained competitive advantage.