Monetate Demos Fastest Way to Test, Target, and Personalize Websites at Shop.org Summit

PHILADELPHIA, Sept. 21 /PRNewswire/ -- Four power features are key to making Monetate the fastest way to test, target, and personalize websites, according to Scott Samios, VP of Sales for Monetate, Inc. (http://www.monetate.com).

"These four features, as well as the rest of Monetate's marketing optimization capabilities, will be demonstrated to the many online and multichannel retailers attending the Shop.org Annual Summit in Dallas next week," said Samios.

Here's how Samios describes the four features and their benefits to online retailers:

SalesMap Analytics: This is Monetate's powerful built-in analytics platform and it means you can immediately start to target content to your website's visitors, without waiting to integrate with your current analytics solution.

Shadow CRM Profiling: This is Monetate's built-in ability to create profiles of returning store visitors and build a comprehensive database of behavioral information which you can use for testing and targeting of content and offers right away; this means no delays integrating with existing CRM systems.

Catalog Intelligence: This is Monetate's ability to automatically scan or crawl your online store's catalog, which means all of your "live" product content is immediately available for testing, targeting, and personalized promotions, again with no need for any integration effort on your part.

PageMap: This is Monetate's ability to automatically scan the pages of your online store and allow you to make changes anywhere on the page without you having to perform any page edits; this is the feature that Alex Miller, VP eCommerce & eMarketing at QVC, has described as "an incredible resource saver."

According to David Brussin, Monetate Founder and CEO, "Taken together, these four features mean that the online marketing and merchandising folks can take control of relevant content on a retail website as soon as the retailer signs up to use Monetate."

The 2010 Shop.org Annual Summit takes place September 27-29 at the Gaylord Texan Hotel and Convention Center in Dallas, Texas (http://www.shop.org/summit10). To keep up to date on Monetate's Shop.org activities, follow http://twitter.com/monetate.

About Monetate

Monetate is the leading independent provider of testing, targeting, and personalization for websites. Every day, major retailers like QVC and Urban Outfitters use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate helps marketers test product pitches and e-commerce site features, then accurately target messaging and personalized offers to specific audience segments, anywhere on the site, without using any internal IT resources.

Monetate installs with just one tag and uses automated catalog and back-end integration to enable marketers to implement testing and targeting quickly and easily, on any page, for a predictable price. The Monetate dashboard lets marketers create tests and deploy targeted campaigns themselves while Monetate Marketing Specialists are always available to help with test design and deployment as well as identify new targeting opportunities. Dashboard access to detailed analytics showing the real-time performance of tests and campaigns is available 7x24.

Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner and an eTail Preferred Solution Provider. Monetate is also a member of Shop.org.

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SOURCE Monetate, Inc.