Money-Back Satisfaction Guarantee Campaign Yields Success for OpenSkies

Dec 08, 2010, 08:00 ET from OpenSkies

WASHINGTON, Dec. 8, 2010 /PRNewswire/ -- OpenSkies, the unique all-business class airline operating transatlantic flights, today announced outstanding results for its Money-Back Satisfaction Guarantee* campaign. On September 8, 2010, OpenSkies launched a first-of-its-kind operation for the airline industry: a "Money-Back, Satisfaction Guarantee" campaign that allowed passengers to discover or rediscover the OpenSkies experience with the assurance of being "satisfied" or "reimbursed".

At the close of the campaign on November 30, 2010, OpenSkies had received only 24 claims out of tens of thousands of tickets sold; an outstanding ratio reaffirming the company's confidence in its product and positioning.

These outstanding results demonstrate the relevance of the OpenSkies concept and product offering in the current economic environment. To date, OpenSkies is the only low fare all-business class airline flying non-stop between New York-Newark to Paris, Orly and Washington, D.C.-Dulles to Paris, Orly at prices up to 50% less than the competition's typical business class fares.

The campaign has effectively driven sales and boosted visitor traffic on the OpenSkies website (www.flyopenskies.com) – which experienced five times the regular traffic on the initial day of the launch day and maintained double the amount of traffic throughout the remainder of the offering. OpenSkies has also received excellent feedback from its fans on its Facebook page.

"Over the past three months, the OpenSkies team has successfully delivered on our promises to provide customers with a great flight experience," said Dale Moss, CEO of OpenSkies. "These exceptional results demonstrate that beyond the competitive price, what our customers enjoy most is the OpenSkies travel experience. Customers and partners alike have been very receptive to this initiative and appreciative of the boldness of the offering as well as the commitment it represents for the airline."

Marjorie Chauty, Travel Manager with a global technology and services company specializing in the healthcare field, recently stated: "This is a sign of maturity on OpenSkies' part, and proof that the company is confident in the quality of its service. Comfort, speed of loading and unloading, and the accessibility of Newark – the closest airport to our U.S. office – are all reasons why we fly OpenSkies."

This initiative was created following a survey* conducted by OpenSkies in June 2010, which revealed that of the 4,250 people polled, 96.85 percent of passengers would likely recommend OpenSkies. This finding, and the company's position as an innovative airline that offers the best value for money in business class, served as inspiration to initiate the "OpenSkies Satisfaction Guarantee" program.

About OpenSkies

OpenSkies is a unique all business airline that offers guests superior service, competitive fares and exceptional value. OpenSkies currently flies from New York-Newark and Washington, D.C.-Dulles to Paris-Orly. The airline offers guests innovative features onboard, including lie-flat beds, personal entertainment units with 50+ hours of programming and an upscale, healthy meal service. A subsidiary of British Airways, OpenSkies is the first airline created as a result of the E.U. / U.S. Open Skies Agreement, which allows airlines to fly between any U.S. and E.U. destination. Since OpenSkies' first flight, it has flown over 200,000 passengers. For more information: www.flyopenskies.com or 1-866-581-3596.

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*The study was conducted by OpenSkies in June 2010 on a sample of 4,250 customers who bought online and flew OpenSkies in the last 9 months.

SOURCE OpenSkies



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