CHESTER, England, April 19, 2011 /PRNewswire/ -- Spelbound, the winning act from Britain's Got Talent in 2010, has been exclusively signed to work with moneysupermarket.com on its sponsorship of the hit TV programme.
As announced in January, http://www.moneysupermarket.com/ is the fully integrated sponsor of Britain's Got Talent which returns to ITV next month (April). moneysupermarket.com's sponsorship of one of the UK's most popular entertainment shows is the first major sponsorship for the company, the UK's market-leading, and most popular, comparison site.
Spelbound, the troupe of 13 gymnasts from Middlesex who shot to fame after winning the fourth series with their breathtaking performances, will help further promote the sponsorship and the theme of "a talent for saving you money." The gymnasts will feature on air during the fifth series of the programme in the moneysupermarket.com idents, which will appear at the beginning and end of each segment of the programme. They will be seen constructing difficult and complex shapes which depict some of the products moneysupermarket.com compares, such as recreating a house (home insurance), a car (motor insurance) and a light bulb (energy).
As part of the partnership, Spelbound will also be supporting moneysupermarket.com through PR and social media activities. There will be a special microsite for moneysupermarket.com's Britain's Got Talent sponsorship where fans can get access to behind the scenes clips from the Spelbound idents, sign up to a blog feed on the show, and enter a draw for the chance to win tickets to the live shows. The microsite can be found at http://www.moneysupermarket.com/britainsgottalent/. Fans can also follow moneysupermarket.com's Twitter feed @moneysupermkt and Facebook page (find us at http://www.facebook.com/moneysupermarket/).
David Osborne, marketing director at moneysupermarket.com, said: "We're very excited to be working with Spelbound as part of our sponsorship of Britain's Got Talent. Their gravity-defying routines are breath-taking and always leave people wanting more. We think their infectious enthusiasm and talent will provide us with a great platform to further build our brand awareness and market-leading position as well as entertaining the British public. Everyone should be on the lookout for some of Spelbound's signature moves, including the now world-famous human skipping rope!
"moneysupermarket.com is Britain's number one comparison website with over 120 million visitors a year, and sponsoring Britain's Got Talent, provides us with the ideal opportunity to bring to life what we offer consumers. As well as comparing car insurance, visitors to moneysupermarket.com can save money on a range of financial products including mortgages, credit cards, energy and broadband. Britain's Got Talent and our partnership with Spelbound will provide the perfect opportunity for us to get the message out far and wide."
Neil Griffiths, Spelbound's coach commented: "We've had a whirlwind year since winning the competition in 2010, we've released a DVD, won several gold medals for Great Britain in our sport, and performed for royalty, so working with moneysupermarket.com on the fifth series of Britain's Got Talent is another winning combination for us. Spelbound have been working really hard on new routines for the idents to make them as spectacular and exciting as possible. We can't wait for them to be aired now and the new series to start."
The sponsorship deal, which was agreed with ITV, FremantleMedia Enterprises (FME) and Syco TV, includes broadcast sponsorship of all Britain's Got Talent programming, online sponsorship of the official Britain's Got Talent website, interactive, mobile and off-air licensing. The TV and online campaign has been created by advertising agency Dare. The official Britain's Got Talent website, http://www.itv.com/talent/, will be produced by talkbackTHAMES digital with ITV.
The 2011 series will feature new judges Michael McIntyre and David Hasselhoff who join Amanda Holden, and during the live stages, Simon Cowell. The show is produced by talkbackTHAMES (a FremantleMedia company) and Syco TV. In 2010, Britain's Got Talent drew an average audience of 11.4 million viewers and a 46 percent share of viewing, with a huge peak audience of 15.8 million viewers tuning in to watch Spelbound crowned winners in the final.
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About Britain's Got Talent:
Britain's Got Talent is one of the UK's highest rated entertainment shows of the last 5 years. Airing on ITV, the UK's largest commercial broadcaster, it is produced by talkbackTHAMES (a FremantleMedia company) and Syco TV. The official Britain's Got Talent website, http://www.itv.com/talent/, is produced by talkbackTHAMES digital with ITV and is the online home for Britain's Got Talent 2011.
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia's worldwide production arm is responsible for many of the world's highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, talkbackTHAMES, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world's most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours. http://www.fremantlemedia.com/
About Syco Entertainment
Syco Entertainment is a global joint venture between Simon Cowell and Sony Music Entertainment focused on the production and exploitation of music, television, film and digital content. Syco TV and Music includes the global TV franchises 'The X Factor' and 'Got Talent' which currently air in over 60 countries. Syco Music roster includes superstar artists such as Leona Lewis, Susan Boyle and Il Divo. In 2009, 'Britain's Got Talent' launched the global music career of Susan Boyle, whose debut album is world's fastest selling album in history. Syco Entertainment is based in London and Los Angeles with a staff of 28.
Dare is an advertising agency with a digital heartbeat. Formed from the merger of MCBD and Dare, we've achieved the UK's first true marriage of broadcast and digital. Our unique offering both reflects how people are using media today and looks forward to an ever-changing future.
Quite simply no agency exists like Dare: - Marketing Digital Agency of the Year 2007, 2009, 2010 - IPA Effectiveness Company of the Year 2010 - Creativity Magazine A-List and Top 5 Honor Roll, 2010 - Campaign Digital Agency of the Decade - ITV Ad of the Decade (Hovis) - Campaign Digital Agency of the Year 2003, 2004, 2005, 2007 For further information, images or interviews, please contact: Susannah Hardy Head of PR moneysupermarket.com Tel: +44-778-840-5224 Email: [email protected] Ann-Marie Thomson Global Head of Media - Syco Entertainment Tel: +44-207-361-8000 Email: [email protected] Caroline Cook Acting Head of Corporate Communications, ITV Tel: +44(0)20-71573709 Email: [email protected] Belinda Thomas-Dunphy Sr PR Manager, FremantleMedia Enterprises Tel: +44-201-769-16911 Email: [email protected] Rhian Lewis 3 Monkeys Communications for moneysupermarket.com Tel: +44-20-7009-3100 Email: [email protected] Dan Waite Manager Spelbound MIG Management Tel: +44-207-287-6539 Email: [email protected]