LONDON, Jan. 27, 2015 /PRNewswire/ -- Brands understand the power of marketing in the moment, especially around high profile events like the World Cup or America's upcoming Big Game on February 1. Last year over 75% of brands integrated social into their advertising spots during the final. Buzz Radar will be tracking all the social conversation around America's biggest game this year, providing insights and the opportunity for brands to create their own real-time marketing moment.
Ahead of the Big Game, brands can partner with Buzz Radar to ensure they are tracking the most important keywords, topics and competitors to make the most of the game. Data is visualised in real-time, giving the fastest insights possible, and all accounts are equipped with access to an Insights Platform that allows a deeper dive into what is displayed on visualisations.
With Buzz Radar's new platform, users simply create an account and enter keywords, topics and competitors to track. An account can be set up in less than 10 minutes, giving brands, agencies and events the data they need at the fastest possible speed. All accounts are equipped with access to an Insights Platform that allows a deeper dive into the data. Users can also choose from among more than 20 visualisation options and 3 display options for a multi-view dashboard.
"Events like this are now bigger on social channels then they are on television, we want to give brands and events the fastest, most comprehensive and easiest to understand view of the conversation as possible, allowing them to maximise what is a huge opportunity," said Patrick Charlton, Director and Co-founder of Buzz Radar. "Not only that, social command centres have been reserved to date for only a top handful of brands, today with the new Buzz Radar platform we take class leading insights and data visualisation that you can set up and get access to in a matter of minutes at a fraction of the cost."
Fans will also be able to take advantage of social data coming out of the final with Buzz Radar's free visualisations on their website.
You can learn more about Buzz Radar and their coverage of America's Big Game here: http://www.buzzradar.com/#swfhome
About Buzz Radar
Based in London, Buzz Radar is an industry leader in capturing and visualising real-time data. Our aim is make live data of all types collaborative, easy to understand and shareable for everyone. We believe data can be simple, beautiful, and powerful. When data is shared and accessible to everyone, it can create a more open, collaborative way of working together. Buzz Radar has been honored as Tech City's Most Disruptive Startup of 2013 and 2014's Fastest Growing Startup.
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SOURCE Buzz Radar