MonkeyLectric Kicks Off Funding Production of Revolutionary New Bike Light via Kickstarter

BERKELEY, Calif., May 23, 2013 /PRNewswire/ -- MonkeyLectric announced today the launch of a Kickstarter campaign to fund manufacturing efforts of its new product, the Monkey Light Pro, a unique bicycle light that utilizes cutting edge technology to allow users to display images and animation on their spinning bicycle wheel. The Pro series is for people who want to get their message out, express their individuality and be seen. The company is using the crowdsource fundraising efforts of Kickstarter to finance the manufacturing, which can be found at http://www.kickstarter.com/projects/minimonkey/monkey-light-pro-bicycle-wheel-display-system.

The Monkey Light Pro, a more technologically advanced version of the popular Monkey Light Mini and the original Monkey Light models, features 256 LED lights and 4,096 colors that can be customized into designs uploaded via Bluetooth. Monkey Light Pro also allows users to upload up to 1,000 photos or 90 seconds of video. The Pro series is mounted to the bicycle wheel where it is easily viewed from both sides and multiple angles; the Pro is shock resistant and weatherproof.  

Driven by MonkeyLectric's eclectic backgrounds, the lighting art featured in their namesake product are designed by various graphic and psychedelic artists, including the well known David Ope, and provides riders the ultimate way to express their creativity. When the bike is in motion, it uses the "persistence of vision" effect to display the images that come pre-loaded or created by the users through its open source API.

Previous prototypes and models of the Monkey Light Pro are currently on display at major shows, in museums, as well as in Japan in collaboration with the Fukushima Wheel Project. This particular project utilizes a modified Monkey Light Pro attached to environmental sensors, where light patterns adjust to the levels of environmental pollutants in the area. The Kickstarter campaign hopes to make the product more accessible to developers, artists and the general public.

"Our first Kickstarter campaign allowed us to establish our own manufacturing line here in the USA," said Dan Goldwater, MonkeyLectric's CEO. "The success of that campaign helped us create 3 new jobs, make fixed capital investments in machinery, and relocate to a larger facility. With this campaign we hope to continue to invest in our manufacturing capabilities and make the world's most advanced bicycle display system available to the market."

During the campaign, Monkey Light Pro will be available to the first twenty pledges for $495, forty at $595 and 100 at $695. The price point after the campaign will be $895.

The Kickstarter page for the new Monkey Light Pro can be found at: http://www.kickstarter.com/projects/minimonkey/monkey-light-pro-bicycle-wheel-display-system

About MonkeyLectric, LLC

MonkeyLectric was founded by Brown graduate and MIT scientist Dan Goldwater in 2008 and is the leader in fun and visible bike lighting. Based in Berkeley, California, the small company aims to make cycling fun and visible. They created the Monkey Light to be make to make riding at night just as fun as during the day. Over the top creativity and tongue in cheek marketing campaigns have put MonkeyLectric on the map, and all products are proudly made in the USA. Learn more at http://www.monkeylectric.com.

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SOURCE MonkeyLectric